Wednesday, August 27, 2025

Shopee House Welcomes Affiliates from All Channels for the First Time Ahead of 9.9 Super Shopping Day

 


Affiliates wave the Malaysian national flag at Shopee House 


KUALA LUMPUR, 25 AUGUST 2025 - For the first time Shopee’s flagship event, Shopee House, welcomed affiliates from every channel, including Shopee Live, Shopee Video, and YouTube Shopping, at its headquarters in Kuala Lumpur last weekend. The two-day activation brought together 500 top-performing affiliates who were matched with over 70 local favourite brands to connect, collaborate, and create content, empowering Malaysians to shop Lagi Murah and Lagi Cepat ahead of Merdeka and the 9.9 Sale.


Demonstrating the impact of these collaborations, livestream affiliates are set to host over 1,050 livestreams featuring participating brands leading up to 9.9. These sessions will include product demos, interactive Q&As, and real-time promotions to drive awareness and excitement for brands like Ozel and BigPlus.


Marking their third participation in Shopee House, Ozel, a jewellery brand from Kelantan with an established presence across Southeast Asia, shared their positive experience. “Through Shopee House, we were able to connect with a loyal customer-turned-affiliate who not only knew our products very well, but believed in them too. In fact, one of our affiliates achieved RM30,000 in sales just last month. This shows that when customers truly connect with a brand, they don't just buy from it; they grow with it, building trust and creating long-term success together.” commented Ozel.


Meanwhile, BigPlus, a Malaysian brand specialising in cleaning products and solutions, made its Shopee House debut. The brand cited, “Our experience at Shopee House was truly amazing, it gave us the chance to connect with a diverse group of affiliates, share product knowledge, and exchange valuable perspectives. We’re especially grateful to have engaged with over 400 affiliates who registered with us during the event, and look forward to continuing this collaboration.”


Shopee also organised roundtable sessions with key affiliates during the event, in line with the brand's commitment towards inclusivity and supporting local content creators.


Nur Afifah binti Rosli shared her experience as an affiliate during the roundtable. “Shopee has given me the space, tools, and support to grow from a part-time affiliate into a full-time content creator. Along the way, I’ve learned how to create content that resonates better with my audience, build stronger connections in the community, and at the same time, support local brands by bringing their products closer to Malaysians.”


YouTube affiliate Lex said during the roundtable, “It means a lot to have a platform like Shopee that listens to our feedback. Being part of this dialogue makes me feel valued, and I’m grateful to contribute towards shaping a better space that will empower future affiliates to grow with even more opportunities.”


“As 9.9 Super Shopping Day draws near, Shopee House highlights our dedication to enhancing the online shopping journey for Malaysians,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “By successfully matching 500 affiliates to more than 70 brands, we continue to bring non-stop deals directly to buyers.  This ensures Malaysians can continue to enjoy Lagi Murah deals and Lagi Cepat delivery with the products they love, all while shopping with greater trust, satisfaction, and convenience.”

Starting from 26 August 2025, join Jojo Ghazali and other content creators as they celebrate 9.9 Super Shopping Day where Malaysians can enjoy exciting offers, such as  50% Off Daily Lagi Murah deals, Free Shipping with no minimum spend, and Shopee Lagi Cepat Guaranteed Next-Day Delivery. 


Saturday, August 16, 2025

Shopee Live, Video, and Affiliates Propels Major Growth for Fashion Brands Amid 8.8 Shopee Live Fashion Week



Last week, the 8.8 Shopee Live Fashion Week lit up Malaysia’s fashion scene, treating shoppers to unbeatable savings, daily fashion content, and non-stop livestream entertainment. With countless styles just a click away, Shopee made online shopping Lagi Murah and effortless with daily discounts on trendy fashion items, livestream, and free shipping with special appearances by Malaysia’s favourite content creators, Sharifah Rose, Cupcake Aisyah and Shak Shazwan.


This success was made possible through a powerful combination of Shopee Livestream, Shopee Video, and affiliate marketing, collectively driving visibility for fashion brands and making it easier for shoppers to discover new trends and while enjoying Lagi Murah deals.


Fashion Livestream Charts Order and Sales Growth 


During the 8.8 sale, Shopee Live took centre stage with non-stop daily themed fashion marathon shows. Covering the latest fashion finds, brand features, and influencer appearances, Malaysians tuned in for real-time product demos, expert styling tips, and interactive Q&As. Malaysians saved more than RM14 million by ordering through Shopee Live this 8.8, stretching every ringgit to enjoy the latest fashion trends without stressing the wallet.


During the campaign’s peak day, these livestreams drew up to 3X more viewers compared to an average day, giving fashion brands immense visibility and conversion. Through livestreams alone, Fashion brands witnessed a 2.9X increase in orders, with affiliates playing a crucial role in amplifying this impact through Shopee Live, contributing one in every four orders for fashion sellers. 


Livestreaming is a powerful tool for fashion brands to connect with buyers and demonstrate how their items look and feel through live interaction. Panda Eyes, a brand well-known for its diverse range of fashion products, saw first-hand the impact of livestreaming, “The 8.8 campaign’s strong focus on fashion gave us the perfect stage to engage with our audience in real time. By the end of the campaign, our orders increased by 3.5X compared to a normal day,” the brand shared.

Cupcake Aisyah, a popular fashion content creator says, “Livestreams are more than just a way to showcase fashion, they’re where I find great deals. Being part of the 8.8 sale and having the chance to walk as a model in the Shopee Live Fashion Runway Show was truly special for me. It gave me a unique opportunity to connect with Malaysians, share my love for fashion, and show my followers how to shop smart, something I genuinely enjoy doing.” 

(from left) Content Creator Sharifah Rose, Nur Aisyah (Cupcake Aisyah), Shak Shazwan

Shopee Video and Affiliates Uplift Fashion Brands

On top of livestreaming, Shopee Video proved to be another effective tool for fashion growth this 8.8, serving as a crucial touchpoint for brands and shoppers. Led mainly by affiliates, it leverages short-form content and word-of-marketing to help shoppers find new fashion pieces at Lagi Murah prices. Fashion brands that tapped into Shopee’s extensive network of 800,000 affiliates during 8.8 saw their affiliate-driven sales almost doubled through Shopee Video.


Adding to the excitement, Get Ready With Shopee (GRWS) was the campaign’s centrepiece contest where thousands of fashion-themed Shopee Videos were submitted during the campaign. The videos garnered more than 15 million views, positively boosting the reach and engagement of featured fashion brands throughout the contest.

Popular Items Malaysians Love this 8.8

Beyond entertaining content, Malaysians also searched for fashion accessories the most, with women’s shoes, bags and blouses leading the search rankings during 8.8.

“8.8 Shopee Live Fashion Week shows how our content tools, together with affiliates, help connect brands and buyers. By making it easier for shoppers to find what they want, we continue to reinforce Shopee as the preferred platform for affordable fashion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. 

This powerful collaboration not only enhances convenience but also aligns perfectly with Shopee’s mission to support the growth of businesses of all sizes, a commitment deeply embedded in the company's culture and operations


Friday, July 4, 2025

Shopee 7.7 Mid Year Sale Offers Malaysians Unbeatable Value with ‘Lagi Murah, Lagi Cepat’ Deals



Get ready for a shopping experience like no other with Shopee’s 7.7 Mid Year Sale — happening now until 9 July. Enjoy Lagi Murah prices, Lagi Cepat deliveries, and the most exciting livestream deals of the year, all in one place. 


Shopee’s beloved Murah Police, Mak Kiah Ferry, is back in a brand new 3-part skit series. With her signature humour and charm, she shares shopping tips and reminds everyone that the smartest Malaysians always shop Lagi Murah, Lagi Cepat. And she’s not doing it alone. Catch Mek Yun, Chazy Nash, Yana Samsuddin, Wan Chai, and hundreds more of your favourite influencers sharing their top Lagi Murah finds throughout the 7.7 Mid Year Sale. 


Here’s what’s in store for the 7.7 Mid Year Sale: 


50% off Daily with Shopee Lagi Murah 

Enjoy up to 50% off daily on essential household items, personal care products, groceries, and more. Find the “Lagi Murah” tag to enjoy all the best-value deals guaranteed. Check out these top 3 must-have deals:

  1. Maggi Hot Cup Curry 58g x 6s (x2)

  1. NESTLE MILO 3in1 Activ-Go Mixes (33g x 26's)

  1. Vinda Deluxe Smooth Feel Toilet Tissue 3 Ply (27 Rolls)

Guaranteed Next-Day Delivery with Shopee Lagi Cepat 

Say goodbye to waiting. With Shopee’s Guaranteed Next-Day Delivery, orders checked out and paid before 12PM will arrive as soon as the next day. Just look for the “Lagi Cepat” tag to enjoy faster deliveries.

Free Shipping with No Minimum Spend 

Every ringgit counts, enjoy nationwide delivery with no minimum spend by claiming our Free Shipping Vouchers. Prefer to self collect? Exclusive free shipping vouchers are also available for Self Collection orders!


Non-stop Entertainment and Shopping on Shopee Live

Starting 1 July, tune in daily at 9PM to catch exclusive iQIYI originals, Senyawa and Satu Hari Nanti, on Shopee Live. New episodes are released every night until the final episode of each original series, so don’t miss out! 


While waiting for the exclusive originals, join sellers and content creators as they go live every day to provide the best Lagi Murah deals, conduct demos in real-time, and drop exclusive livestream-only vouchers, especially during 8PM Shopee Live hours. And don’t miss the 12AM Mega Midnight Madness on 7 July where massive limited-time deals will be up for grabs! 


Enjoy Up to 50% Off with YouTube Shopping

On top of the Lagi Murah Daily deals, enjoy additional discounts up to 50% off, with minimum spend of RM50, for products discovered through YouTube Shopping. Whether it’s beauty, tech gadgets, or home decor, watch and shop Lagi Murah with YouTube Shopping. 

Tap & Win a Motorcycle Daily

Shopee is giving away a motorcycle every day from 1 to 7 July! Stand a chance to win a new motorcycle by playing Tap & Win and making a purchase within the same day (no minimum amount required!). The more orders made, the higher the chance of winning a motorcycle. 


Everything You Need, Lagi Murah and Lagi Cepat 

From exclusive daily premieres of iQIYI originals, daily chances to win a motorcycle, additional discounts through YouTube Shopping, free shipping vouchers with no minimum spend, guaranteed Next-Day Delivery, and daily 50% Lagi Murah deals, Shopee’s 7.7 Mid Year Sale is a shopping experience not to be missed! Visit shopee.com.my/m/7-7  or open the Shopee app now to explore the biggest Lagi Murah, Lagi Cepat deals before they are gone.

Sunday, June 22, 2025

The Shift to Social: Why More Malaysian Brands Are Turning to Shopee Affiliates to Drive Sales

As digital shoppers spend more time on content-rich platforms, brands are finding new ways to engage them where they already scroll, watch, and connect. Increasingly, what captures attention is not just ads, but relatable storytelling from creators whom audiences already trust. For Malaysian brands like Signature Market, Naelofar, Oxwhite, and Nanovet, this marks a clear shift from polished marketing to partnerships with everyday voices that feel real, credible, and personal.

This shift is not just anecdotal. Across Shopee, affiliate-led content has become a major driver of conversion. With tools like Shopee’s Affiliate Marketing Solution (AMS), Shopee Live, and Shopee Video, brands are transforming affiliate partnerships into scalable sales channels, fuelled by trust and powered by authentic content.


Signature Market: Letting Affiliates Take the Lead

For Signature Market, the evolution of online shopping behaviour has been impossible to ignore. The brand, which began with healthy snacks and now spans lifestyle products, aromatherapy, and ready-to-eat meals, once thrived on search-driven discovery. “In the early days, buyers searched directly for what they knew—chia seeds, overnight oats, our brand name. But now, with so many choices, they no longer want to sift through each product. They want someone they trust to tell them what’s worth buying,” said Adrian Choong Ho Ee, Senior Marketing Manager at Signature Market.


Recognising this shift, Signature Market leaned into Shopee’s affiliate ecosystem, leveraging content-led channels like Shopee Live and Shopee Video, where affiliates could share real stories and product experiences to prospective buyers. Instead of prescribing which products affiliates should promote, the brand flipped the script by letting them choose what best fits their content. A pet content creator might promote Signature Market’s premium pet snacks, a wellness coach could feature their overnight oats in recipes, and a skincare reviewer might highlight their personal care range. 


“Affiliates know their audience best, and when affiliates share how our products fit into their real lives, it builds credibility in a way traditional ads simply can’t,” Adrian added. This affiliate-led model has helped Signature Market tap into new verticals without diluting its health-focused brand. Even better, the performance-based structure of AMS means the brand only pays when a sale is made. “It’s not just a low-risk model, it’s a smart one,” Adrian noted. “You only invest in what works. And when affiliates speak from personal experience, that content performs better than any ad.” Over the past three months, affiliate-driven sales have grown by 30%, reflecting stronger engagement and increased purchase confidence in Signature Market.


Naelofar: When Influence Meets Intentional Growth

Founded in 2014 by Malaysian celebrity and entrepreneur Neelofa, Naelofar has always understood that influence isn’t just about reach, it’s about trust, intention, and community. Built on a mission to provide stylish hijabs, apparel, bags, and accessories at accessible prices without compromising on quality, Naelofar continues to grow a vibrant modest fashion community. Its growth is a testament to the belief that meaningful impact doesn’t just come from visibility, but from voices that resonate. 


Drawing from a career built on authentic audience connection, Neelofa brings a creator’s intuition to how the brand approaches affiliate marketing.This led Naelofar to actively embrace AMS. “AMS has been an incredibly valuable tool for us,” shared Nadia Norzuhdy, Head of Marketing at Naelofar. “It offers a user-friendly interface that makes it easy to set storewide commission rates. This allows affiliates to actively promote our SKUs without requiring heavy investment in social media marketing on our end.”


But Naelofar’s strategy goes beyond setup. The team curates high-quality visuals, runs evergreen campaigns, and sets commission rates above the standard to attract affiliates who truly reflect the brand. From styling reels to hijab tutorials, affiliates are encouraged to express the brand’s voice in ways that are personal and relevant to their own audiences.


The results speak for themselves. In the first half of 2025, a significant portion of Naelofar’s revenue on Shopee was driven by affiliate content, delivering an impressive 21x return on investment through AMS. 




Oxwhite: Turning Loyal Customers Into Growth Engines

Oxwhite, known for its minimalist fashion and lifestyle basics, has always recognised the value of affiliate marketing particularly in how authentic, real-life testimonials help build trust with new customers. That belief was reinforced when a slow-moving item suddenly sold out overnight after being featured by an affiliate during a livestream. “It wasn’t even a major campaign,” said CK Chang, CEO of Oxwhite. “That’s when we saw just how powerfully affiliate content can convert especially when it comes from someone who genuinely uses and believes in our products.”


That moment marked a turning point. Oxwhite began shifting its strategy toward affiliates, especially those who were already customers. “Many of our affiliates have been with us since day one. They already wear our products. They’re not promoting; they’re sharing something they believe in.” With tools like Shopee Live, Shopee Video, and affiliate links, these genuine fans were able to share their experiences in ways that felt natural and compelling. This approach didn’t just drive immediate results. It created content, from product walkthroughs, styling tips, and everyday reviews,  that stayed relevant and continued to convert sales over time. 


To deepen this success, Oxwhite actively supports its affiliates by providing product samples for livestreams and leveraging AMS for key campaign periods. With Shopee AMS enabling real-time collaboration and recognition, the brand is fostering not just sales but a connected affiliate community. “We’re not just running campaigns—we’re building a community.”


This authentic relationship between brand and affiliate has proven powerful. In the past 3 months, Oxwhite’s affiliate campaigns have driven consistent improvements in product sell-through, even for previously underperforming products, with affiliate-driven sales now contributing nearly a quarter of total revenue. “Affiliate marketing gives us one of the best returns across all our channels,” CK shared. “And because it's content-led, it keeps working even after our campaign ends.”


Nanovet: Winning Pet Parents with Real Stories

Nanovet, a Malaysian brand specialising in pet health supplements and essential care products, knew from the start that trust would be their biggest challenge. For many pet owners, especially first-timer buyers, trying a new product that affects their pet’s wellbeing isn’t a decision taken lightly. “Pet parents are cautious about introducing new products to their pets,” said Simon Gan, Founder of Nanovet. “They want to hear from someone who’s used it successfully with their own pet. That’s what builds confidence.”


Through Shopee’s AMS, Nanovet found a way to scale word-of-mouth digitally. Partnering with pet influencers, they used Shopee Video and Shopee Live to share testimonials, explain benefits, and guide customers through important details like dosage, ingredients, and expected results. One affiliate’s personal story about using Nanovet’s salmon oil supplement led to a 40% spike in weekly sales, prompting the brand to double down on affiliate partnerships. “These aren’t just one-time boosts. They’re high-trust introductions that bring in long-term customers.”


Nanovet is now scaling its affiliate programme with structured bundles, educational content for affiliates, and deeper integration into Shopee Live. With AMS’s real-time dashboard, the brand can track performance and optimise every campaign, ensuring that each collaboration is both impactful and measurable.


Shopee’s Role in Fostering Affiliate and Brand Partnerships

Behind these brand successes is Shopee’s growing ecosystem for content-led commerce. Tools like the AMS, Shopee Live, and Shopee Video let brands scale affiliate partnerships through performance insights, flexible commissions, and content-native formats that drive conversion.


More than just a platform, Shopee is actively nurturing this ecosystem through initiatives like Shopee House—its flagship affiliate event happening this Saturday, 21 June, ahead of the 7.7 Mid Year Sale. Participating brands like Signature Market, Naelofar, Oxwhite, and Nanovet will join over 80 others to connect with more than 2,000 affiliates through live panels, content masterclasses, and brand matchups designed to turn trust into sales.


For these brands, investing in affiliate partnership readiness is already paying off. Affiliates now deliver not just reach, they drive relevance through honest reviews, live demos, and localised storytelling that build long-term loyalty. “This is more than just promotion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “It’s relationship-driven commerce, where affiliates help brands grow through authenticity and meaningful engagement. And we’re proud to support that journey from end to end.”


Catch the action live! See how creators and brands turn content into commerce this Saturday. Find out more at https://shopee.com.my/m/shopeehouse-midyearfestival

Shopee House Welcomes Affiliates from All Channels for the First Time Ahead of 9.9 Super Shopping Day

  Affiliates wave the Malaysian national flag at Shopee House  KUALA LUMPUR, 25 AUGUST 2025 - For the first time Shopee’s flagship event, S...