The Shift to Social: Why More Malaysian Brands Are Turning to Shopee Affiliates to Drive Sales

As digital shoppers spend more time on content-rich platforms, brands are finding new ways to engage them where they already scroll, watch, and connect. Increasingly, what captures attention is not just ads, but relatable storytelling from creators whom audiences already trust. For Malaysian brands like Signature Market, Naelofar, Oxwhite, and Nanovet, this marks a clear shift from polished marketing to partnerships with everyday voices that feel real, credible, and personal.

This shift is not just anecdotal. Across Shopee, affiliate-led content has become a major driver of conversion. With tools like Shopee’s Affiliate Marketing Solution (AMS), Shopee Live, and Shopee Video, brands are transforming affiliate partnerships into scalable sales channels, fuelled by trust and powered by authentic content.

Signature Market: Letting Affiliates Take the Lead

For Signature Market, the evolution of online shopping behaviour has been impossible to ignore. The brand, which began with healthy snacks and now spans lifestyle products, aromatherapy, and ready-to-eat meals, once thrived on search-driven discovery. “In the early days, buyers searched directly for what they knew—chia seeds, overnight oats, our brand name. But now, with so many choices, they no longer want to sift through each product. They want someone they trust to tell them what’s worth buying,” said Adrian Choong Ho Ee, Senior Marketing Manager at Signature Market.

Recognising this shift, Signature Market leaned into Shopee’s affiliate ecosystem, leveraging content-led channels like Shopee Live and Shopee Video, where affiliates could share real stories and product experiences to prospective buyers. Instead of prescribing which products affiliates should promote, the brand flipped the script by letting them choose what best fits their content. A pet content creator might promote Signature Market’s premium pet snacks, a wellness coach could feature their overnight oats in recipes, and a skincare reviewer might highlight their personal care range. 

“Affiliates know their audience best, and when affiliates share how our products fit into their real lives, it builds credibility in a way traditional ads simply can’t,” Adrian added. This affiliate-led model has helped Signature Market tap into new verticals without diluting its health-focused brand. Even better, the performance-based structure of AMS means the brand only pays when a sale is made. “It’s not just a low-risk model, it’s a smart one,” Adrian noted. “You only invest in what works. And when affiliates speak from personal experience, that content performs better than any ad.” Over the past three months, affiliate-driven sales have grown by 30%, reflecting stronger engagement and increased purchase confidence in Signature Market.

Naelofar: When Influence Meets Intentional Growth

Founded in 2014 by Malaysian celebrity and entrepreneur Neelofa, Naelofar has always understood that influence isn’t just about reach, it’s about trust, intention, and community. Built on a mission to provide stylish hijabs, apparel, bags, and accessories at accessible prices without compromising on quality, Naelofar continues to grow a vibrant modest fashion community. Its growth is a testament to the belief that meaningful impact doesn’t just come from visibility, but from voices that resonate. 

Drawing from a career built on authentic audience connection, Neelofa brings a creator’s intuition to how the brand approaches affiliate marketing.This led Naelofar to actively embrace AMS. “AMS has been an incredibly valuable tool for us,” shared Nadia Norzuhdy, Head of Marketing at Naelofar. “It offers a user-friendly interface that makes it easy to set storewide commission rates. This allows affiliates to actively promote our SKUs without requiring heavy investment in social media marketing on our end.”

But Naelofar’s strategy goes beyond setup. The team curates high-quality visuals, runs evergreen campaigns, and sets commission rates above the standard to attract affiliates who truly reflect the brand. From styling reels to hijab tutorials, affiliates are encouraged to express the brand’s voice in ways that are personal and relevant to their own audiences.

The results speak for themselves. In the first half of 2025, a significant portion of Naelofar’s revenue on Shopee was driven by affiliate content, delivering an impressive 21x return on investment through AMS. 

Oxwhite: Turning Loyal Customers Into Growth Engines

Oxwhite, known for its minimalist fashion and lifestyle basics, has always recognised the value of affiliate marketing particularly in how authentic, real-life testimonials help build trust with new customers. That belief was reinforced when a slow-moving item suddenly sold out overnight after being featured by an affiliate during a livestream. “It wasn’t even a major campaign,” said CK Chang, CEO of Oxwhite. “That’s when we saw just how powerfully affiliate content can convert especially when it comes from someone who genuinely uses and believes in our products.”

That moment marked a turning point. Oxwhite began shifting its strategy toward affiliates, especially those who were already customers. “Many of our affiliates have been with us since day one. They already wear our products. They’re not promoting; they’re sharing something they believe in.” With tools like Shopee Live, Shopee Video, and affiliate links, these genuine fans were able to share their experiences in ways that felt natural and compelling. This approach didn’t just drive immediate results. It created content, from product walkthroughs, styling tips, and everyday reviews,  that stayed relevant and continued to convert sales over time. 

To deepen this success, Oxwhite actively supports its affiliates by providing product samples for livestreams and leveraging AMS for key campaign periods. With Shopee AMS enabling real-time collaboration and recognition, the brand is fostering not just sales but a connected affiliate community. “We’re not just running campaigns—we’re building a community.”

This authentic relationship between brand and affiliate has proven powerful. In the past 3 months, Oxwhite’s affiliate campaigns have driven consistent improvements in product sell-through, even for previously underperforming products, with affiliate-driven sales now contributing nearly a quarter of total revenue. “Affiliate marketing gives us one of the best returns across all our channels,” CK shared. “And because it's content-led, it keeps working even after our campaign ends.”

Nanovet: Winning Pet Parents with Real Stories

Nanovet, a Malaysian brand specialising in pet health supplements and essential care products, knew from the start that trust would be their biggest challenge. For many pet owners, especially first-timer buyers, trying a new product that affects their pet’s wellbeing isn’t a decision taken lightly. “Pet parents are cautious about introducing new products to their pets,” said Simon Gan, Founder of Nanovet. “They want to hear from someone who’s used it successfully with their own pet. That’s what builds confidence.”

Through Shopee’s AMS, Nanovet found a way to scale word-of-mouth digitally. Partnering with pet influencers, they used Shopee Video and Shopee Live to share testimonials, explain benefits, and guide customers through important details like dosage, ingredients, and expected results. One affiliate’s personal story about using Nanovet’s salmon oil supplement led to a 40% spike in weekly sales, prompting the brand to double down on affiliate partnerships. “These aren’t just one-time boosts. They’re high-trust introductions that bring in long-term customers.”

Nanovet is now scaling its affiliate programme with structured bundles, educational content for affiliates, and deeper integration into Shopee Live. With AMS’s real-time dashboard, the brand can track performance and optimise every campaign, ensuring that each collaboration is both impactful and measurable.

Shopee’s Role in Fostering Affiliate and Brand Partnerships

Behind these brand successes is Shopee’s growing ecosystem for content-led commerce. Tools like the AMS, Shopee Live, and Shopee Video let brands scale affiliate partnerships through performance insights, flexible commissions, and content-native formats that drive conversion.

More than just a platform, Shopee is actively nurturing this ecosystem through initiatives like Shopee House—its flagship affiliate event happening this Saturday, 21 June, ahead of the 7.7 Mid Year Sale. Participating brands like Signature Market, Naelofar, Oxwhite, and Nanovet will join over 80 others to connect with more than 2,000 affiliates through live panels, content masterclasses, and brand matchups designed to turn trust into sales.

For these brands, investing in affiliate partnership readiness is already paying off. Affiliates now deliver not just reach, they drive relevance through honest reviews, live demos, and localised storytelling that build long-term loyalty. “This is more than just promotion,” said Tan Ming Kit, Head of Marketing at Shopee Malaysia. “It’s relationship-driven commerce, where affiliates help brands grow through authenticity and meaningful engagement. And we’re proud to support that journey from end to end.”

Catch the action live! See how creators and brands turn content into commerce this Saturday. Find out more at https://shopee.com.my/m/shopeehouse-midyearfestival

Smart Spending Redefined: Malaysian Shoppers Now Balance Price with Quality

 Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment - with real-time demos, authentic seller interactions, and exclusive deals - they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation. 

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item - they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%). 

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price - they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

Shopee 6.6 Lagi Murah Sale: Up to 66% Off on Daily Essentials

 This 6.6, Shopee is taking Lagi Murah to the next level! From 1 to 9 June, enjoy unbeatable discounts on essentials with up to 66% off Lagi Murah Daily, Free Shipping No Min. Spend, and Stack & Save Up To 40% Off. Whether it’s groceries, household must-haves, or self-care staples - it’s all Confirm Lagi Murah! 

To help buyers confirm Lagi Murah deals this 6.6, Shopee is teaming up with Mak Kiah Ferry as the official Murah Police! Catch her special appearances on Shopee’s official social media channels and during the Shopee Live specials on 5 and 6 June, where she will give her seal of approval on the top Lagi Murah picks. 

But that’s not all - the excitement continues with the Alieff Irfan 6.6 “Shopee Lagi Murah” Showdown, premiering on 5 June at 8PM on Shopee Live and Alieff Irfan’s official YouTube channel. Mark your calendars for fun challenges, exclusive vouchers, and plenty of laughs as they bring the Lagi Murah hype for 6.6.  

66% Off Lagi Murah Daily

Stock up on brands you love like Vinda, Huggies, Colgate, Unilever, Skintific, and Oatside, and many more. Shop with confidence as every deal is verified by our Murah Police to be Lagi Murah. On 6 June only, don’t miss upsized deals up to 90% off with the RM6 Knockout Deals from top brands like Gintell, Samsung, and Dyson so be sure to set your reminders! 

Free Shipping No Min. Spend

Skip the mall and shop in your pajamas! With Shopee’s daily Free Shipping Vouchers, enjoy fast, fuss-free delivery right to your doorstep - no minimum spend needed. 

Stack & Save Up to 40% Off

At Shopee, we take Lagi Murah very seriously; it’s time to stack your savings like a pro this 6.6! On top of the Lagi Murah Daily deals, combine the daily Free Shipping Vouchers with Shopee Vouchers, Shop Vouchers, and Shopee Coins at checkout to unlock additional discounts up to 40% off.  

Campaign Exclusive: Alieff Irfan 6.6 “Shopee Lagi Murah” Showdown

Premiering on 5 June at 8PM, the Alieff Irfan 6.6 “Shopee Lagi Murah” Showdown promises an evening of unbeatable deals and non-stop entertainment, available on Shopee Live and Alieff Irfan’s official YouTube channel. Hosted by Alieff and joined by his AI Team, the showdown will feature exciting games, hilarious challenges, and exclusive Lagi Murah deals. Viewers can also look forward to special vouchers, Shopee Coins giveaway, and plenty of laughs - all delivered with the AI Team’s signature humour and charm. 

This 6.6, don’t just settle for murah — go for Lagi Murah! With epic deals and your favourite internet stars leading the way, it’s time to add to cart and save big: https://shopee.com.my/m/6-6 

Style Meets Smart: How These Creators Stay On-Trend Without Breaking the Bank

 

In a world where trends evolve with every scroll, staying stylish and on-budget takes more than just good taste. For many fashion-forward Malaysians, keeping up with trends means shopping with intention and finding the best deals without compromising on looks.

Whether it’s snapping an outfit idea to track down lookalikes, browsing creator-led style edits for inspiration, tuning into livestreams for a closer look, or timing checkout for the best stack of vouchers, savvy shopping habits have become second nature for many Malaysians. For creators like Sharifah Rose, Yaya, Asyraf Rozami, Hanisha Jaafar, and Syamimi, every step from discovery to checkout is a chance to shop with both style and strategy.

Inspiration Hits: From Camera Rolls to Curated Feeds

It often starts with a vibe. A screenshot. A street style post. A saved look on social media. 

For Sharifah Rose, inspiration lives in her camera roll. “If I see something I love, I snap it or save it, and the best part is, there’s this feature on Shopee where I can just tap the camera icon, upload the photo, and it shows me a whole list of perfect matches. No more guessing keywords or scrolling endlessly.” Thanks to this visual search, what starts as a spark of inspiration turns into a plethora of choices, tailored to her taste. It’s part moodboard, part treasure hunt. From there, she uses size and colour filters to fine-tune her search, and before she knows it, her wishlist is filling itself.

For Syamimi, inspiration often comes from scrolling through curated style edits — especially those featuring her favourite influencers. “It’s like browsing your friends’ top recommendations, all in one place,” she says. “Shopee pulls together what influencers are wearing and loving, so it feels real and personal”. When she’s stuck for ideas or in between trends, it’s her shortcut to fresh styling inspo. “Sometimes I just want to know what people with good taste are wearing. I go there, see what’s trending, and suddenly I have a whole look in my cart.”

Building the Look: Try Before You Buy (Sort Of)

For creators like Syamimi and Asyraf Rozami, shopping is a multisensory experience, and they’re not doing it blindly.

“Livestreams are my version of window shopping,” says Syamimi. “On Shopee Live, you see the fabric move, how it fits on a real person. You can ask questions in real time, and sometimes, the seller even styles it live. It’s part fashion show, part styling session and often comes with live-exclusive vouchers that reward you for tuning in at just the right moment.”

Asyraf agrees. “Especially with menswear, I want to see how a blazer sits on the shoulders or whether the material has the right structure. Livestreams and videos give me that insight before I commit.” His personal rule? “Don’t buy until you’ve seen how it wears, and if you’re shopping on Shopee, always stack vouchers and keep an eye out for the Lagi Murah tag. It gives me peace of mind knowing I’m getting the best deal possible.”

Beyond livestreams, Syamimi also keeps an eye on Shopee Video, where fellow creators and affiliates casually review or style items they love. “It’s not just helpful, it’s fun. And when there are video-exclusive vouchers, it feels like a shortcut to looking put together and saving money.”

She also follows Shopee affiliates on social media, where they often share “Outfit of the Day (OOTD)” or “Get Ready With Shopee (GRWS)” videos and honest fashion reviews, highlighting their favourite finds with direct links. “It’s so easy — you see what they love, click the link, and poof, the item’s yours. No hunting, no guesswork.”

The Checkout Strategy: Mastering the Art of Affordable But Stylish Spending

When it comes to checkout, timing and tactics make all the difference for these creators. Yaya is a true strategist, always on the lookout for the best ways to stack discounts and save. “I keep an eye out for exclusive fashion vouchers, especially during big campaigns,” she says. “I’ll see if I can stack store vouchers, platform codes, cashback, and free shipping, and if I’m just short of the minimum spend to unlock a voucher, I’ll add something small like socks or a belt to meet the requirement.” It’s part of her styling process: Look cute. Save smart.

Asyraf takes a more laid-back approach, but with the same intent. “I keep my wishlist in the cart. I’ll check back during the week and see if prices drop or if a  deal appears. Sometimes, Shopee also suggests items based on what I’ve browsed, which makes the whole process feel intuitive.”

Even Hanisha, who shops more spontaneously, notices the nudges. “I’ll be scrolling, and suddenly the item I liked before pops up with a great deal, it’s almost like the app knows what I want,” she laughs. “Sometimes I’ll find items with ‘Lagi Murah’ tag, it makes the decision easier as it tells me straight up this is the best deal I’m going to get.”

The Joy After Checkout: From Deals to Confidence

Smart shopping doesn’t stop at checkout — it’s also about peace of mind after the buy. Sharifah lights up recalling a Shopee Live-exclusive deal where she got a dress for half the price she expected. What made it better? Knowing she could return it stress-free if it didn’t fit. The same confidence powers Syamimi’s latest Shopee haul turns into her next GRWS (Get Ready With Shopee) video, with full confidence that she can return or exchange anything that doesn’t live up to her expectations.

Yaya finds five ways to remix a RM30 blazer across café hopping, shoots, and content, all while shopping smart and worry-free. Hanisha turns a last-minute brunch outfit into a full-day slay, all under RM100, backed by the comfort of knowing she’s protected if the item doesn’t fit right.

In a world where shopping smart is just as powerful as dressing well, these creators remind us that affordability doesn’t mean compromise. It means control, access, creativity — and the confidence of knowing you’re covered, even after checkout.

More Than a Deal: A New Kind of Fashion Mindset

There’s no template here. No one-size-fits-all. Just personal rituals that feel empowering because finding something you love, at a price that makes sense, is the new kind of reward.

Whether it starts with a camera search or a curated scroll, whether they wait for voucher drops or catch livestream-only steals, these creators show that the real flex isn’t how much you spend — it’s how good you feel knowing you made it work your way. After all, fashion isn’t just about what you wear. It’s how you get there. 

Discover curated fashion picks, exclusive deals, and daily steals at shopee.com.my/m/fashion-beauty and https://shopee.com.my/m/shopeelagimurah — and find your own way to style smart.

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success
Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business
Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

 

KUALA LUMPUR, 16 December 2024 - Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. 

Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.

Malaysians enjoyed substantial savings during the campaign, with over RM400 million in savings achieved through Shopee’s Lowest Price Guaranteed. Additionally, over 51 million Shopee Coins were claimed on Shopee Live, highlighting consumer’s participation during the streams and the great value and shoppers could enjoy during the event.

The diverse product categories on the platform further reflect how Shopee successfully meets Malaysians’ needs and preferences. Health & Beauty (Skincare), Home & Living (Home Improvement), and Groceries & Pets (Household Supplies) emerged as the top categories during 12.12, underscoring the variety of products available to shoppers. Popular search terms included women’s sandals, powerbanks, baju kurung, iPhone cases, and women’s blouses, while the most purchased items ranged from Muslimah jerseys to makeup foundations, facial tissues, and ready-to-eat dendeng.

“As we celebrate Shopee’s 9th anniversary, the 12.12 campaign has been a meaningful way to close the year, reflecting our commitment to empowering local businesses and delivering great shopping experiences. This year’s success is a testament to the dedication of our sellers, the engagement of our affiliates, and the trust of our customers. We’re excited for our 10th year ahead, with even more exciting plans in the works. We truly appreciate the support of everyone involved and look forward to continuing this journey of growth and success together,” said Tan Ming Kit, Head of Marketing & Business Intelligence at Shopee Malaysia.

The 12.12 campaign highlighted Shopee’s role in supporting local businesses and connecting them with buyers across Malaysia. Beyond the Klang Valley, cities like Johor Bahru, Kinta, Seremban, Kuantan, and Kota Bharu were among top contributors by orders,  reflecting Shopee’s commitment to reaching and serving Malaysians nationwide.