#ShopeeGivesBack raised RM2.9 million to support underserved families

 

#ShopeeGivesBack, Shopee’s long-term community initiative, has collectively raised RM2.9 million across two years, through fundraising efforts with over 40 Non-Governmental Organisations (NGOs) to help underprivileged Malaysians in times of need.

#ShopeeGivesBack which launched on 1 May 2020 during the height of the COVID-19 pandemic, uses technology to help the underserved in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

RM2.1 million came through always-on platform donations as buyers shopped on a daily basis and made informed choices on which causes to donate to via the #ShopeeGivesBack dedicated microsite. 56% of donations raised through this channel went to B40 and community aid NGOs such as Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah. 20% of the funds raised went to NGOs providing medical kits and mobile clinics during floods such as MERCY Malaysia. 14% of the donations assisted partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19. 10% went towards environmental causes such as Zoo Negara, where the funds aid in the annual food, enrichment, and veterinary care of the animals.

RM800,000 was raised during special e-commerce campaigns helping targeted causes: Zoo Negara ticket sales for example raised over RM400,000 for animal welfare whereas over RM200,000 in flood relief funds (including RM100,000 matching contribution from Shopee) helped 1,300 families rebuild their lives after recent floods in Kedah, Kelantan, Selangor, Pahang, Terengganu, Johor, and Negeri Sembilan. 

 

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Based on the estimates from our key community development NGOs, we would have provided food and essential supplies to over 3,000 families in dire need during the pandemic. Shopee is humbled to be able to obtain the support of our NGO partners and galvanise shoppers on our marketplace to contribute towards long-term sustainability of these communities.”

Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah are #ShopeeGivesBack’s longer-term partner NGOs. These three NGOs raised nearly RM400,000 in food aid, essential needs and household products for B40 families and homes in Kuala Lumpur, Selangor, Perak, Kedah, Sabah and Sarawak.

“Pertubuhan Kasih Neelofa was moved by the kindness of Malaysians to aid the underprivileged communities that have been affected by various unfortunate circumstances. The #ShopeeGivesBack program has provided a platform for generous donors to pledge their support, and we are grateful for the trust Malaysians placed in us to give back to the needy,” said Noor Neelofa Mohd Noor, Founder of Pertubuhan Kasih Neelofa.

Alpro Pharmacy Alerts Malaysians on Flood-Borne Diseases

Photo provided by Alpro Pharmacy

In response to one of the worst floods ever recorded in the nation’s history,  

Malaysia’s largest prescription pharmacy chain, Alpro Pharmacy, 

And the first telemedicine provider, DOC2US, 

Have teamed up to raise awareness on flood-borne diseases 

As well as caution chronic illness patients affected by the flood

On the danger in skipping their long-term medications. 

Photo provided by Alpro Pharmacy

“While the recovery processes are underway, 

Water levels are still high in many places. 

As a community pharmacy, 

Alpro would like to highlight that poor sanitation

And hygiene in flood areas could 

Act as a catalyst for flood-borne diseases 

Such as Leptospirosis, Cholera, and Dengue fever,”

Said Ph. Lim En Ni, Alpro's Chief Pharmacist and Director of Engagement.

Leptospirosis is spread mainly by contact 

With water or soil contaminated by the urine of infected animals. 

Upon infection, 

The incubation period can take 2 to 10 days. 

Fever, chills, headache, muscle aches, vomiting, 

And diarrhoea are common symptoms, 

Especially during the early phase of infection. 

At high-risk areas, 

One can minimize the risk of contracting leptospirosis 

By wearing boots, goggles and gloves 

When conducting post-flood cleaning. 

Cholera is transmitted by eating food 

Or drinking water that has been contaminated 

With the Vibrio Cholerae bacterium. 

It can cause severe watery diarrhoea, 

Leading to dehydration and even death within hours if left untreated. 

To prevent Cholera infection, 

One can consume boiled water and thoroughly cooked food items. 

Dengue is a viral infection caused by the dengue virus, 

Commonly transmitted through the bite of Aedes aegypti mosquitoes. 

 Dengue virus can lead to a severe flu-like illness, 

Sometimes causing potentially lethal complications called severe dengue. 

 Due to an increase in water pools around flooded areas, 

Dengue cases might see an upsurge. 

While fogging helps prevent infections, 

It cannot kill the larvae of mosquitoes. 

Hence identification of stagnant water is essential. 

 “Keeping an eye out for general symptoms 

Such as fever, headache, diarrhoea, muscle aches, 

And vomiting will help identify possible infections. 

In the case of any such symptoms, 

Please visit the nearest healthcare centres immediately,” 

Lim urged. 

Understanding that natural disasters leave victims no time 

To collect their belongings, 

Including long-term medications, 

Alpro and DOC2US pledged 

To help flood victims who need chronic medications 

Under their Life-saving Medication Care Programme. 

Alpro Pharmacy will provide a one-time chronic medication supply 

To communities affected by natural disasters for up to 7 days for free. 

Affected consumers can visit any of the 165 outlets of Alpro Pharmacy in Malaysia 

To speak to the pharmacists for more details. 

A police report copy of the flooding is required for verification purposes. 

Those who have lost their prescription can get their free consultation 

And e-prescription with DOC2US on the spot. 

The Life-saving Medication Care Programme initiative

Is part of Alpro and DOC2US' long-standing commitment 

To providing healthcare support to the communities 

Affected by natural disasters. 

Photo provided by Alpro Pharmacy

Dr Raymond Choy, 

DOC2US’ Co-founder and CEO said 

"In times like this, 

It is paramount that flood survivors continue 

With their medications for chronic illnesses 

Such as diabetes and hypertension.

In addition to the flood-borne risk, 

Straying from prescribed medications 

May put them at a higher risk of morbidity. 

Through our partnership with Alpro 

And our expertise in e-prescription 

And online consultation services, 

We are glad to be able to help by providing 

Some relief to these victims for their predicament,”

Added Dr Choy. 

To learn more about the initiative, 

Its terms and condition as well as the nearest Alpro Pharmacy, 

Call Alpro Customer Care Support at 019-6129006. 

Alternatively, 

The public can also chat with a professional pharmacist 

Via the e-pharmacy WhatsApp hotline at 019-7021923. 

'Cerahi Kehidupan Bersama TOP' Returns Bigger and Better to Support 333 Children from Single Mother-Led Families

photo provided by TOP

The daily struggle of single mother-led families in Malaysia 

Has worsened during the COVID-19 pandemic.  

More than 150,000 single mothers 

Have registered for aid with 

The Ministry of Women, Family and Community Development.
 
A survey found that single mothers are the hardest hit group 

During the pandemic as they are the main breadwinner 

And the sole caregiver for their families. 

For financially stretched single mothers, 

The back-to-school season can be highly stressful 

As they need to provide for their children's future on a tight budget.
 
Understanding the need of single mothers, 

The Cerahi Kehidupan Bersama TOP (Brighter Future with TOP) 

Charity fund-raising campaign 

Returns bigger and better in collaboration 

With Jabatan Kebajikan Malaysian (JKM), AEON and Shopee, 

With the goal of equipping students from single-mother led families 

With back-to-school essentials for the 2022 school year. 
 
JKM shortlisted current aid recipients including single mother-led families 

As well as those who are care-givers for bed-ridden 

Or differently-abled family members. 

Priority was given to families with children 

Starting Primary One in 2022. 

Meanwhile, TOP identified families 

Who had experienced reduced or lost income 

During the pandemic through media reports. 

Priority is given to families with children 

Who will start Year One in 2022. 

TOP has contacted these single mothers 

To obtain details on the sizing and other requirement 

For the 333 children involved. 

TOP reached out to these mothers individually 

For sizing details and to personalise 

The back-to-school essentials for 333 children.
 
A portion of sales from selected TOP detergent products 

Across AEON stores and Shopee platform 

(via the official Southern Lion store) 

From November 25 to December 26, 2021 

Will be channeled to equipping these 333 primary school students.
 
The back-to-school essentials include brand new school uniform, 

School shoes, socks, stationery set, pencil case, 

And colour pencils for each child. 

Each family will receive a 2.3kg pack of TOP powder detergent, 

While the children will receive a soft toy, 

And an exclusive illustrated book 

By multi-award winning children's picture book author and illustrator Emila Yusof, 

Who has created more than 40 books for children 

Such as the Dina series that includes My Mother's Garden, 

My Mother's Kitchen, My Father's Farm and the latest, Dina's Art Class.

 
TOP will deliver the personalised back-to-school packs to JKM offices 

In 12 states for distribution to the single mother-led families in 2022, 

Ahead of the new school term.
 
Since its inception in 2015, 

The Cerahi Kehidupan Bersama TOP campaign 

Has benefited 2,880 children from 85 communities nationwide 

With back-to-school essentials, 

While contributing TOP detergent products 

To their families and caregivers.
 
Just in time for the back-to-school campaign, 

The brand has introduced 

TOP Gentle Care Advanced Micro-Clean Tech liquid detergent 

That can remove 99.9% of viruses (COVID-19 and Influenza A) and bacteria.
 
TOP Gentle Care is formulated with Caring Touch Tech 

For an overall skin-nurturing experience. 

Powered by plant-based active ingredients 

Which are free from the five most common allergens that trigger skin sensitivity, 

It is suitable for the wellbeing of the entire family's skin.  

The skin-loving pH formula is dermatologically tested, 

With a lasting citrusy fresh and clean fragrance. 

This gentle, skin-friendly detergent uses 3X Stain Busting Tech 

To effectively remove even the toughest stains 

By penetrating deeply through fabric layers, 

Pulling out stains and keeping dirt from redepositing onto laundry. 

TOP Gentle Care uses Fibre Care Tech to protect clothes 

By conditioning fabric at the fibre level 

To help clothes retain the look and feel of newness for longer.
 
During the pandemic, 

TOP has become a comforting presence for many, 

Helping to ease the burden of Orang Asli students and their families, 

Single mothers, front liners, vaccinators and the homeless 

Through product contributions totaling approximately  RM600,000. 

The brand has also raised spirit 

With the rousing tribute song 'Bebas Melangkah'.
 
"While the pandemic has been difficult for all of us, 

Malaysians are proving resilient and bouncing back 

By lifting up and supporting those who are most in need. 

TOP is proud to play our part as Keluarga Malaysia 

Being here for you in good times, and tough times. 

The Cerahi Kehidupan Bersama TOP campaign 

Is more needful than ever as it reduces the burden on single mother-led families, 

And encourages children to readjust to in-person school again.

We understand that some children will face anxiety 

To return to school after spending a long time at home 

Which is why we are including a soft toy 

And a beautifully illustrated limited edition book 

By famed artist, author and children's book illustrator Emila Yusof 

To help educate them on the correct technique of handwashing 

In preparing them to get back to school," says Ms Ling Ai Li, Marketing Manager of Fabric Care Division at Southern Lion Sdn Bhd. 

  
Commenting on the cooperation, 

JKM commended and lauded the noble efforts of TOP 

In organizing the Brighter Future with TOP initiative 

Which can benefit those affected during the Covid 19 pandemic.
 
For Emila Yusof the collaboration with TOP 

Allows her to provide gentle guidance on health and hygiene to children 

Who are still coping with life changes due to the pandemic 

Through the story of Kiki that follows a young girl 

In a typical pandemic day with her mother's frequent reminders to wash hands, 

And to wash clothes. 

"Children remember the stories their mothers tell them 

At bedtime well into adulthood, 

And the illustrations act as a visual reminder on what they should do. 

I'm delighted that this collaboration with TOP 

Can bring comfort and more closeness 

Between single mothers and their children," says Emila.

The limited edition book 'Kiki Menentang Dunia Kuman' by Emila Yusof 

Will be gifted to all the Cerahi Kehidupan Bersama TOP recipients. 

The public can redeem this beautifully illustrated book 

By purchasing RM45 and above of TOP detergent 

Or Kirei-Kirei hand wash products in a single receipt 

From AEON or Shopee via Southern Lion Official Store, 

Whatsapp 018-6688025 with their details and proof of purchase 

Before answering one simple question. 

For more information, 

Please visit https://www.facebook.com/TOPdetergentMY.
 
"This is the first year that we are working with Shopee 

For the campaign as we notice that 

Consumers are increasingly purchasing our products on this platform. 

We hope that it will result in a higher collection

And the opportunity to help even more children than the 333 

That we have committed to aiding. 

Help us help more single mothers and their school going children 

So they can enjoy a brighter future," 

Adds Ms Ling in closing.
 
To find out more about TOP products and the campaign, 

Please visit http://www.southernlion.com.my 

Or call customer care line at 1800-88-0133. 

TOP Contributes Detergent Care Packs To Uplift MOH COVID-19 Patient-Facing Frontliners and Encourage Teen Vaccination

photo provided by TOP detergent

Malaysia is in recovery mode 

With vaccination rates at over 90%, and fewer new cases.

Teenagers between 12 to 17 years will be the next group to be vaccinated. 

Businesses, schools and colleges are reopening, 

Domestic travel is picking up with more holiday destination. 

There is hope; 

But there is still much to be done 

With the Ministry of Health’s COVID-19 patient-facing frontliners  

Continuing to serve despite the risk of being infected.
 
TOP detergent aims to create a virtuous circle of uplift and support 

That includes hard-pressed MOH COVID-19 patient-facing frontliners, 

Vaccinators and NGO staff, 

While motivating more people to sign up for, 

And receive their vaccination.
 
TOP detergent is contributing 

17,000 Advanced Micro-Clean Tech detergent care packs 

To MOH COVID-19 patient facing frontliners,  

Vaccinators from 17 KPJ Healthcare Berhad (KPJ Healthcare) 

Pusat Pemberian Vaksin (PPVs) 

And front line staff 

At six Anjung Singgah social intervention centres for the homeless.
 
Approximately 96,000 TOP detergent packs have 

And continue to be given to the vaccinated, 

Including 6,000 packs earmarked for 12 to 17 year olds 

Who will be receiving their first dose of the vaccine.
 
The total contribution value is more than RM424,000.
 
“The success of vaccination especially in the Klang Valley 

Has resulted in a decrease of critical patient capacity in hospitals here, 

Reducing the stress on health workers. 

All of us will need to form new mindful habits and practices 

To learn to live with the Covid-19 virus. 

Make the standard operating procedures part of your lifestyle 

To protect communities, 

And to give our frontliners some respite from the physical, mental 

And emotional toll of the past 19 months. 

Please take COVID-19 self-test or the saliva test more regularly 

Especially if you are in frequent contact with people. 

Our thanks to Southern Lion and TOP for this timely contribution,” 

Said Health Minister, Khairy Jamaluddin.

 

photo provided by TOP detergent

TOP, the No 1 detergent brand in Total Malaysia, 

Is manufactured by Southern Lion Sdn Bhd for Lion Corporation of Japan.
 
Southern Lion Sdn Bhd, Managing Director, Kazuo Mabuchi said, 

“We recognise the sacrifice and courage of frontline personnel, 

And want to appreciate them with this functional gift 

Because TOP cares for you. 

The TOP Advanced Micro-Clean Tech anti-virus detergent care pack 

Will last a family of four for more than a month. 

We have worked with KPJ Healthcare to distribute TOP powder detergent 

To those get vaccinated. 

It is a positive way to reward people 

For doing the right thing to protect self, to protect all. 

We will also be working with JKJAV to appreciate 12 to 17 year olds 

Who receive their vaccination. 

It is a massive exercise for us, 

But we believe that it can help,” 

Southern Lion’s Mabuchi explained.

 
Staff at Anjung Singgah’s six transit centres for the homeless 

In Kuala Lumpur, Penang, Perak, Johor and Sarawak 

Are at daily risk of exposure to the COVID-19 virus 

As they are on the front line of serving the homeless.
 
“Staff at all our centers have come into contact with people

Who are COVID-19 positive, 

Or lost someone they know to this disease. 

We are at risk every day, 

With only full vaccination 

And adherence to the SOPs keeping us safe. 

It feels good to be seen, recognised and appreciated by TOP. 

The 99.9% virus removing capability of TOP detergent, 

Including COVID-19 virus, Influenza A is extremely important to us now,” 

Explained Amir Rudin Abdul Rahman, Operations Officer, 

Anjung Singgah, Yayasan Kebajikan Negara.
 
“We are proud to be empowering Malaysians 

From the community level to be aware

And to care through TOP’s breakthrough innovation. 

Each of us can play an important part by taking necessary steps 

Such as getting vaccinated and getting the booster shot, 

Double masking, sanitising hands, 

And washing our clothes with a detergent 

That is proven to remove the COVID-19 virus. 

In the spirit of #KitaJagaKita, 

We are making it through this difficult time together,” Mabuchi said in closing.

 

TOP has debuted Bebas Melangkah (Freedom), 

An uplifting and upbeat music video to shine a light on front liners, 

Vaccinators and those who are stepping up to be vaccinated 

To stay strong and united in the face of COVID-19. 

The uplifting song was written and composed by Amy Bong, 

With soaring vocals by Amira Othman and Irfan Harris. 

Catch the music video on YouTube (https://youtu.be/eJG6oZZVk5c), 

And share it to show your support for our frontliners.

Oxy collaborates with Pintar Foundation & Watsons in support of education for the underprivileged children through Sending Love & Care Campaign

photo provided by Oxy

Oxy has launched its Environmental, Safety, and Health (ESH) campaign 
In support of education for the underprivileged students of the B40 communities 

In the Klang Valley. 

Themed “Sending Love & Care”, 

This campaign in collaboration with PINTAR Foundation and Watsons, 

Will sponsor an after-class program for 55 students 

At a selected national primary school located in Bangsar.

During this 1-month long donation drive campaign, 

Which will happen throughout the month of October 2021, 

RM0.50 from the sales proceed of every Oxy product sold at Watsons 

Will be contributed to the campaign fund.

According to PINTAR Foundation’s General Manager Norzalina Masom, 

The underprivileged students that will benefit from this campaign

Are from families with monthly household income of less than RM2,500. 

Due to financial constraints and the lack of educational resources, 

These students are struggling to cope with their studies 

Especially in the core subjects such as English, Mathematics and Science.

“We are really grateful to Oxy for this initiative. 

The lockdown due to the pandemic has affected the academic progress of students 

Especially when they do not have computers or mobile devices to access online learning,” 

Said Norzalina.

Through the after-class program which will commence in January 2022, 

Each student will attend a total of 14 sessions of extra classes per subject 

Held over a duration of 12 months. 

Additionally, 

Funds raised from the campaign will also be used 

For the setting up of a mini library at the school 

To promote good reading habits among students.

photo provided by Oxy

“The Sending Love & Care campaign is part of a regionally consolidated 

Effort from The Mentholatum Company that shares a common goal and objective 

Which is to give back to the society. 

We hope to reach out and extend help to the needy through other similar programmes 

That will be conducted annually, ” 

Said Lim Mei Yuen, 

General Manager of Rohto-Mentholatum (M) Sdn Bhd.

“With the assistance of PINTAR Foundation, 

We will continue to monitor the progress of these 55 students in our sponsored programme. 

We look forward to seeing them excel in school and make a success of themselves,” 

Added Lim.

Oxy is a skincare brand for teenagers. 

Oxy range of products are formulated to help keep breakouts, 

Dark spots, and pimple scars at bay. 

Its product range has proven to effectively address common teens skin problems 

Such as acne, oily, and blackhead prone skin.

The total amount of funds raised will be announced at the end of the campaign. 

For more information about Oxy or to support this campaign, 

Log on to https://oxy.com.my/ 

Or its Facebook page: https://www.facebook.com/OxyMalaysia/
 

Jejak Wira Merdeka With VITS

 

Photo provided by VITS

During this pandemic that is plaguing the world, 

Vit’s has taken various noble initiatives 

To jointly help Malaysians affected by this pandemic.
 
In conjunction with this August independence month, 

Vit’s has collaborated with Sinar Harian 

To run a program to help the “Wira Negara” who have served the country. 

Those who were once heroes to defend the homeland deserve our appreciation. 

This collaboration was carried out with the Veteran.my Association 

And the Malaysian Senior Citizens Caring Association 

To donate a number of food aid to national heroes affected during this pandemic.
 
“Thank you for giving Vit’s the opportunity to collaborate in this campaign. 

We are very proud to meet national heroes who have done so much for our country. "

Without the services of our national heroes, 

We will not be able to enjoy all the pleasures in Malaysia," 

Said Lai Yeah Tat, Managing Director of Vit’s.
 
This is the most meaningful CSR for Vit’s because with program like this, 

We as Malaysians will appreciate the fighters who have defended the country.
 
Vit’s visited one of the former national heroes, 

Bohari @ Abu Bakar Razali, 62, 

Who has left his career as a Tentera Laut Diraja Malaysia (TLDM). 

Bitter and sweet memories are still fresh in his memory. 

While on duty, 

He nearly fell victim to a bullet while patrolling the reef area.
 
Bohari is one of the country's fighters 

Who is honoured in this Jejak Wira Merdeka program.
 
Bohari received some donation as well as food aid 

To ease his burden which is now facing various health problems 

Such as diabetes, asthma, kidney and chronic lung disease.
 
"With the current situation, 

I regularly commute to Sabak Hospital. 

Since after the "bypass" heart surgeries, 

I have always had difficulties in breathing. 

I want to use oxygen, but it is not cheap. 

So, I had to go to the hospital. 

During this Covid, 

I did not dare to go out. 

Almost a year sitting at home, "

he said. 

Bohari who is now getting sick had to use disposable diapers 

To reduce movement due to his health factors.
 
Vit Makanan Managing Director, 

Lai Yaeh Tat described the Jejak Wira program as very meaningful 

To commemorate the heroes who have fought for national peace.

 Vit’s has donated 400 packs of dried noodles to the Veteran.my Association 

And the Malaysian Senior Citizens Caring Association 

As a token of gratitude to Malaysians 

Who have supported Vit’s from then until now, 

Said Yaeh Tat who is the 2nd generation of Vit’s legacy.
 
"We hope this donation can ease the burden of national heroes 

In this time of pandemic," he said.

For more information,

Visit the website at www.vitsnoodles.com 

 

Cerahi Kehidupan Bersama TOP Campaign Empowers 420 Orang Asli Students

 

Cerahi Kehidupan Bersama TOP Campaign,

Empowers 420 Orang Asli Students,

With Back-to-School Essentials

Including Reusable Face Masks,

For Covid-19 Protection...

Thanks To Malaysian Generosity Supported by TESCO

And the Jabatan Kemajuan Orang Asli (JAKOA)

Orang Asli population have been among the hardest hit economically,

And the recent floods in Johor, Pahang and Perak

Have further disrupted incomes

While the fear of their children possibly contracting Covid-19 weighs on them.

Despite these setbacks,

Orang Asli families are eager for their children

To continue schooling for a better future. 

TOP, the Putra Brand Award 2019 Platinum winner

For the household product category,

‘Brighter Future with TOP’ charity fund-raising campaign,

Supported by TESCO and JAKOA arrived right on time

To empower 420 Orang Asli students from six schools

In Pahang, Perak and Johor with back-to-school essentials

Including two reusable face masks per child for Covid-19 protection,

And TOP powder detergent to hygienically launder their uniforms in the 2021 school year.

The funds collected exceeded expectation equipping

An additional 60 students from the initial target of 360 students.

Southern Lion Sdn Bhd,

Marketing Manager (Fabric Care Division) Ms Ling Ai Li

Thanked TESCO, JAKOA and the brand’s customers

For supporting a brighter future for Orang Asli children

Even in these difficult times. 

“Based on consumer spending trends

We estimated a much lower fund collection,

But TOP customers shopping at Tesco stepped up to support the campaign

Because Orang Asli education and well-being is an important cause for them

as it is for us.

We are elated by the caring and kindness of TOP customers.

While our team did not visit the Orang Asli schools this year

For everyone’s well-being our goal was to equip the students for the academic year,

And to help them stay protected against Covid-19. 

The JAKOA team efficiently provided on-ground information,

and the logistics support to get essentials to these isolated communities.

Our thanks to everyone including the respective state education departments,

Teachers and Orang Asli village chiefs.

Four hundred and twenty Orang Asli children

Have a brighter future thanks to you!” Ms Ling explains. 

Tesco Stores (Malaysia) Sdn Bhd,

Head of Communications and Corporate Social Responsibility,

Ms Hanim Hamdan said that

The leading retailer fully supported the campaigns goals

And choose to add value

By contributing water bottles and food containers

To help Orang Asli students

Comply with Covid-19 standard operating procedures (SOP) of physical distancing.  

The goals of the Cerahi Kehidupan Bersama TOP campaign

Resonate with TESCO value of Every Little Help Makes a Big Difference.

We are proud to be TOP’s retail partner for this campaign

For the second consecutive year

Because the campaign is making a positive difference

In underserved communities such as this.

Our team chose to gift reusable water bottles for students to stay hydrated,

And food containers for them to bring meals from home

So they can ensure to continue physical distancing

And to maintain the best hygiene by handling their own food,

While the threat of Covid-19 is still at large.

Our hope is that all of us can stay safe

By following the SOPs during this time,” says Ms Hanim.

The Orang Asli primary schools receiving back-to-school essentials

Include SK Kampung Kudong a high-achieving Orang Asli school

In a forest reserve in Bekok Johor, SK Pos Dipang in Jeram, Perak

Yhat has shown exceptional spirit in rebuilding

From landslides, floods and other tragedies,

And the isolated SK Terisu,

In Cameron Highlands, Pahang.

Orang Asli students from...

SK Kenering, SK Pahit and SK Batu 4 in Perak were also recipients. 

Despite restrictions on interstate travel and flooding in some areas,

The JAKOA’s team arranged and delivered

150 cartons of back-to-school essentials of

New uniforms, shoes, socks, school bags,

Stationery sets, pencil cases, colour pencils,

Exercise books, water bottles, food containers,

Two pieces of reusable face masks and

A 750gm pack of TOP Super Hygienic Powder Detergent for each child,

As well as art supplies and ukuleles for the school.

The contribution serves to protect the children from the Covid-19 virus,

Motivate them to attend school and ease some of their parents’ financial burdens. 

JAKOA Director General, Prof Juli Edo

Praised TOP, TESCO, the JAKOA team,

Teachers and the public who have contributed generously to the campaign. 

*All images above provide by Top Detergents.