Shopee to help local sellers boost sales with more collaborative features

 

Shopee seeks to help local sellers attract more new 

And returning customers on the platform 

With new and more collaborative seller marketing tools.
 
According to Kavan Sito, 

Director of Shopee Malaysia, 

Starting Q3 this year, 

All sellers can expect to expand their reach 

Through over 13,000 Shopee affiliate partners 

To gain a wider audience and boost sales 

Via Shopee Affiliate Marketing Solution (AMS).
 
The affiliate partners include social media influencers, 

Coupon and cashback platforms, 

Price comparison platforms and content publishers.
 
Selected sellers who participated in AMS 

Between October and December last year 

Achieved up to 16 times return on their advertisement investment.

 
Speaking at the Shopee Seller Summit on 16 June, 

Sito said that reviews are essential to help create trust 

And appeal for a product online. 

As such, 

Shopee will also be enabling sellers to reward users 

For leaving useful product reviews.
 
Apart from that, 

The platform will also be enhancing its voucher features 

That will enable sellers to incentivize new buyers 

As well as reward repeat buyers for their loyalty.
 
“These are among many innovative seller marketing features 

That Shopee will be launching in the coming months 

To help sellers drive long-term business growth,” Sito said.
 
The Shopee Seller Summit-themed 

“Level Up: Driving Growth Together” 

Was held at Sunway Resort, Petaling Jaya, 

Attracting 500 physical and close to 2000 virtual participants.
 
Sito said, 

“Shopee remains committed to upskilling and empowering local businesses. 

Apart from free training modules provided through Shopee University, 

Shopee is glad to be the trusted partner of government agencies 

To support local communities and drive training initiatives 

That help to upskill local businesses. 

This includes supporting sellers of all types, 

Even some 5,000 university student entrepreneurs 

Kickstarted their online selling journey through 

The Siswa Mall initiatives in collaboration with the Ministry of Higher Education.”
 
Shopee Seller Summit is also part of the #ShopeeSapotLokal 

Initiative that aims to drive inclusiveness 

And create more opportunities for local communities.
 
An avid user of Shopee's programmes 

Such as Facebook Collaborative Ads (CPAS) 

And Seller Affiliate Programme, 

46 years old Kelvin Yam, 

Who runs a stationery store - 

CX Trading on the platform said that 

The programmes had not only incentivised him 

To market his Shopee products on Facebook 

But also helped increased his average monthly sales by more than double.
 
“These programmes were very helpful for me 

To scale my Shopee business as I saw an almost 5X increase in sales. 

I am now generating an average monthly sales of about RM50,000,” Yam said.
 
Another seller, Ammar Izzuddin, 33 

Believes that beyond learning, 

One also needs to network and learn from other sellers 

To gain further experience in selling.
 
Ammar who sells baby products on Shopee said, 

“Through the networking opportunities 

At the Shopee Seller Summit, 

I gained insights on how other sellers strategise 

And forecast business opportunities, 

As well as manage their resources. 

These are all very insightful 

To help us understand how we can do better and scale in the long run.”
 
Ammar has been a loyal participant of 

Shopee Seller Summit for four consecutive years.
 
Sellers looking to impart their skills and knowledge 

Can look forward to the ShopeeXperts programme applications 

In early August this year. 

Through this programme, 

Selected top-performing sellers 

Will be given an insightful 1-month training in marketing, 

Operations, sales and presentation skills. 

This is a chance to establish credibility as qualified trainers 

And be able to help other sellers to drive growth for their businesses.

Shopee enables more sellers to grow their business with new Facebook Ads on Shopee Seller Centre

 

Shopee is one of the first e-commerce platforms to integrate Facebook Ads for its community of over 20 million online sellers, empowering them to boost their reach and sales

 

 

 

KUALA LUMPUR, 30 MAY 2022 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.

 

With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

 

Facebook Ads on Shopee Seller Centre is part of Shopee’s ongoing commitment to support businesses of all sizes to scale online. Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance. They can now set up, launch and manage Facebook Ads campaigns easily and quickly through Shopee Seller Centre.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our sellers positively and indeed is a game-changer for them. Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers. They are now capable of extending their products' ads across other apps and websites thus increasing their customer base. We will continue to expand our ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.”  

 

Facebook Ads with Shopee was first introduced in 2019 where only brands could run and manage campaigns through Facebook’s platform. Since then, many brands have scaled their business with it, resulting in an average of 5 times return on ad spend (ROAS) across all categories in the second half of 2021. 

 

Damian Kim, Country Director of Meta Singapore said, “It is more important than ever for businesses to reach and engage with customers that matter to them, especially as consumer shopping behaviours continue to change dramatically. Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”

 

Integrating Facebook Ads on Seller Centre allows for a simplified self-onboarding process that was designed to offer users a seamless campaign management process from start to end. Aside from shortening the time to launch a campaign via Seller Centre, sellers can conveniently top up and pay for ad credits without having to leave the platform. They can also get full visibility of their Facebook Ads campaign performance and be equipped with actionable insights to optimise results, alongside other ad campaigns.

Facebook Ads on Shopee Seller Centre is currently available to selected sellers across seven markets during this initial launch phase, and will be rolled out to more sellers in subsequent months.

Find out more about Facebook Ads on Shopee Seller Centre here.

Enliven Your Raya With Shopee

 

After almost a month of fasting, 

Many are looking forward to celebrating Hari Raya Aidilfitri 

With their family and friends. 

Some may be preparing to balik kampung 

While some may be busy preparing their homes to welcome their loved ones.
 
In order to assist Malaysians with the last minute Raya shopping, 

Raya With Shopee is offering the lowest price and best deals in town. 

On top of that, 

Malaysians can enjoy the following during Raya With Shopee 

From now till 5 May 2022:
 
Free Shipping Min Spend RM5
Forgot the cinnamon sticks or star anise for the rendang? 

Fret not as it is available on Shopee and 

You get to enjoy free shipping with a minimum spend of just RM5. 

Just claim the free shipping vouchers and apply them before checking out for your purchases.
 
100% Raya Coins Cashback
Besides convenience, Shopee provides extra savings through Shopee Coins Cashback. 

Without any minimum spend, 

You will receive 100% Coins Cashback (capped at RM5) for your purchases 

When you claim and apply the 100% Coins Cashback voucher. 

How about getting Coins Cashback for the last minute Raya cookies shopping?
 
Weekly Motorcycle Giveaway
It is not too late to Spin & Win to collect golden tickets daily 

To be in the running to win a Vespa Sprint S 150 motorcycle 

And Gold Bars as consolation prizes. 

Don’t miss out the opportunity to accumulate additional golden tickets 

For a better chance of winning!
 
SimplySiti  
Have you gotten your hands on the SimplySiti Pearl Collection? 

It is the brand’s latest collection launched in conjunction with Hari Raya Aidilfitri. 

If you have not, 

Do visit https://shopee.com.my/simplysiti to find out more.
 
Shopee Mall highlights, featuring daily 25% Coins Cashback
Indulge in a wide range of 100% authentic products guaranteed under Shopee Mall, 

With offers and discounts available and refreshed daily. 

Enjoy 25% off days, 25% Coins Cashback and 25% brand vouchers and much more! 

Celebrate this Raya With Shopee with irresistible deals of 40% off and above 

From your favourite brands like vivo, Watsons, Laneige, Levi’s, and more!

 
You can also look out for great offers from brands on Shopee Mall 

Such as Caltex, Dr. Cardin, Gaabor, Grafen, Kitchenz, Logitech, 

Maserati, MY Mentholatum, MYDIN, Polo Hill, Tealive and Vinda.

    
#ShopeeGivesBack
In conjunction with Hari Raya festivities, 

#ShopeeGivesBack and Shopee Supermarket are teaming up to serve the underprivileged. 

Together, they are inviting all Malaysians to come together to help those in need.

 
Purchase a Care Box of your choice to be donated to selected NGOs. 

On top of every Care Box purchased, 

Shopee Supermarket will also donate RM4. Make an impact here -   https://shopee.com.my/m/supermarket-raya-specials.

Exciting deals from ShopeePay & ShopeeFood
This Hari Raya, save up on your fuel expenses and earn rewards when you pay using ShopeePay. 

Earn RM5 cashback with a minimum spend of RM25 at any Caltex stations. 

Additionally, get more with ShopeePay by checking out 

The 1 SEN ShopeePay vouchers from a variety of merchants!
 
Having a gathering with family and friends this Hari Raya? 

Liven the festivities with delicious food from ShopeeFood. 

Choose from the array of delicacies on the platform 

And enjoy free deliveries all day long! 

To sweeten up the deal, 

Purchase the ShopeeFood Savings Pass at 1 Sen to get more discounts!
 
For more information about Raya With Shopee, 

Visit https://shopee.com.my/m/raya-sale. 
 
Terms and conditions apply.

Shop and Save Even More This Holidays With ShopeePay Day

 
Nothing beats the feeling of getting a good deal especially during festive shopping. 

To help you get the best offers and greater savings, 

ShopeePay Day which happens on the first day of every month 

Is back just in time for the Hari Raya celebrations. 

Whether shopping from the comfort of your own home 

Or making payments with ShopeePay 

At physical stores using the integrated DuitNow QR 

At over 1.1 million outlets in Malaysia; 

You are guaranteed to earn a variety of rewards 

And a chance to participate in high-value giveaways through contests.
 
Here are some highlights to look for in May 2022 when using ShopeePay:
 
COINS CASHBACK
For one-day only ShopeePay users can earn 12% coins cashback 

When they transact a minimum of RM25 offline 

With ShopeePay at various merchants such as 

Ariani, AA Pharmacy, Alook, Ninjaz, 

Hometown Hainan Coffee, Ninso, and many more. 

Don’t see a ShopeePay QR code? 

Don’t worry, 

As ShopeePay is integrated in the DuitNow QR ecosystem 

This means you can now pay with ShopeePay at almost 1.1 million merchants. 

Look out for the pink DuitNow QR code 

And start paying with your ShopeePay to earn more rewards.
 

1 SEN SHOPEEPAY VOUCHERS
You can also save more with the 1 SEN ShopeePay vouchers 

From brands such as Caltex, The Koi, Juicy Fresh Juice Bar, 

Big Fish Small Fish, Santan, Vivo Pizza and many more. 

To redeem these 1 SEN vouchers, 

Wsers can purchase the vouchers 

Using the ShopeePay Near Me feature which is  available on the Shopee app.
 
E-DUIT RAYA TRANSFER
Besides greater savings via vouchers, ShopeePay is also rewarding users 

With up to 155,555 Shopee coins 

When transferring a minimum of  RM5 

To another ShopeePay user from 1 May until 5 May. 

So don’t miss this chance to transfer e-Duit Raya to your friends and families.
Subsequently, 

Users will also stand a chance to win weekly cash prizes 

Worth up to RM100,000  and earn extra Free Shipping Vouchers 

When they transfer money to another ShopeePay user from 6 May until 31 May 2022.

SHOPEEPAY DAY CONTESTS
To sweeten up your Hari Raya celebrations, 

Participate in the ShopeePay x Maybank2U contest to get more with ShopeePay.
 
From 28 April until 5 May, 

Top up a minimum of RM30 on ShopeePay  with Maybank2U, 

Transact offline and be in the running 

To win up to RM115,000 worth of prizes 

From Dyson, Playstation, Samsung, GoPro and more.
 
For more information on the contest, 

Visit: https://shopee.com.my/m/shopeepay-top-up-and-win.
 
ORDER FROM SHOPEEFOOD
This Hari Raya, be a smart shopper and order from ShopeeFood 

For your Raya gatherings with friends and family. 

Now available in both Klang Valley and Johor Bahru, 

Order your meals from ShopeeFood to get all-day free deliveries 

And Super Deals discounts up to 50% off on your orders.

With a variety of local and international dishes available 

From merchants in the Klang Valley such as 

Nyonya Colors, A&W, KFC, Tealive, Johnny’s Restaurant, 

Old Town White Coffee, Little KL Food Hall, SANTAN and many more, 

There is definitely something to cater for the celebratory occasion. 

For Johor Bahru folks, 

Be sure to check out some local favourites such as 

Banafee Village, Johnny’s Restaurant, Tealive, 

ZUS Coffee, Shake Shake, Kenny Rogers Roasters and many more.

 
To find out more about the May 1 ShopeePay Day, 

Visit https://shopee.com.my/m/shopeepayday.
 
Terms and conditions apply. 

Malaysians Shift Online to Obtain their Ramadan Necessities

 

With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

 The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.   

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

 

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

 

On the top-3 selling products from every category for the past three years, Shopee has released the following:

 

Categories	Top 3 most sold items during Ramadan 2021	Top 3 most sold items during Ramadan 2020	Top 3 most sold items during Ramadan 2019
Grocery and Pets	Laundry detergent	Laundry detergent	Sampul Raya (Raya packets in English
	Sampul Raya (Raya packets in English)	Keropok/Kerepek	Cheese powder
	Ketupat Palas	Sampul Raya (Raya packets in English)	Raya cake gift set
Home & Living	Container	Storage box	Storage box
	Pillow	Container	Reusable straw
	Cloth	Mosquito coil	Baking tools
Home Appliances	Food processor	Food processor	Portable juicer
	Air fryer	Portable juicer	Food processor
	Portable juicer	Rice Cooker	Rice cooker
Health & Beauty	Facial Mask	Facial Mask	Facial Mask
	BB Cream and liquid foundation	Shampoo	Shampoo
	Concealer	Eyebrow products	Eyebrow products
Muslim Fashion	Baju Kurung	Hijab	Baju Melayu
	Kain Pelikat	Baju Melayu	Telekung
	Baju Melayu	Women’s Blouse	Hijab
Muslim Accessories	Brooch	Sejadah	Tasbih
	Sejadah	Tasbih	Brooch
	Hijab Tag	Brooch	Sejadah
Automotive	Tire Valve	Sports Rim	Tire Touch Up Paint Marker Pen
	Tire Touch Up Paint Marker Pen	Tire Touch Up Paint Marker Pen	Wheel Hub Centre Cover
	Wheel Nut	Sports Rim Wheel Cap	Wheel Nut

 

With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

 

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.

 

You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.