Hada Labo in collaboration with Watsons has launched the ‘We Care for You’
Educational Campaign to provide skincare education to the public in caring for
their skin. This month-long campaign also marks the official start of the
brand’s Corporate Social Responsibility (CSR) effort that is held in
conjunction with its 10th anniversary celebration to contribute back
to society.
With the launch of ‘We Care for You’ Educational campaign, the public can
look forward to enhancing their skincare knowledge, which include various tips
and ways to maintain beautiful and healthy skin. The Hada Labo’s skincare
philosophy revolves around hydration, which is the key to tackling various skin
issues. Hence, the brand has always encouraged women to care for their skin by
keeping them hydrated. Hada Labo aims to assist its customers to achieve beautiful
and moist skin.
“Hada Labo is happy to be kickstarting its CSR effort through the launch
of the educational campaign. With this campaign that is themed around ‘We Care
for You’, we aspire to impart skincare knowledge to our customers who have been
supporting us for the past decade. We want to remind our customers and
stakeholders alike on the importance of Hada Labo lotion as the first step to a
skincare regime after cleansing. The root cause of most skin problems are
caused by dehydration,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum
Malaysia.
Hada Labo’s Lotion will be the highlight for this campaign. There are eight
lotion variants i.e Hydrating Lotion (Light/Rich), Premium Hydrating Lotion,
Blemish and Oil Control Hydrating Lotion, Premium Whitening Lotion
(Light/Rich), AHA + BHA Mild Peeling Lotion and Lifting Firming Lotion.
Contrary to other lotions in the market, Hada Labo Lotions are infused
with up to 5 types of Hyaluronic Acid with different molecular sizes to ensure
the Hyaluronic Acid can penetrate into every layer of the skin for deep and
long-lasting hydration. Using Hada Labo will not only maintain skin moisture,
it also helps to balance oil and water, minimize pores, delay signs of aging
and prepare the skin for smooth and longer-lasting makeup.
“Thanks to the continuous support we received from our consumers, Hada
Labo has been able to sustain a leading position in the lotion category in
Malaysia for many years,” added Lim.
Hada Labo lotion is to be used as the first skincare step to allow for better and deeper absorption of the subsequent skincare products (i.e. essence/moisturiser/cream). Below are the steps on how to use Hada Labo lotions:
Step
1:
Pour lotion,
about the size of a 50 cent coin on the palm of your hand, after which it can
be patted on the face.
Step
2:
Apply lotion
from the bottom upwards, as this provides you with anti-aging benefits and
prevent skin from sagging.
Step
3:
To allow
faster absorption, you can squeeze the lotion onto the face directly from the
bottom upwards and patting in the opposite direction of the pores.
In conjunction with the campaign, customers will also be receiving two
complimentary bottles of Hada Labo Lotion (9ml) when they fill in their details
on a microsite which can be accessed via Hada Labo Malaysia Website ( http://hadalabo.com.my/ ) and Hada
Labo Malaysia FB page ( https://www.facebook.com/MyHadaLabo/ )
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