From Night Markets to Nationwide Success: How E-Commerce is Changing Lives Across Malaysia

 Behind every online purchase is a story of determination, resilience, and dreams realised. For many Malaysian entrepreneurs, platforms like Shopee have become catalysts for transforming humble beginnings into nationwide success stories. With robust logistics programmes and seamless nationwide connectivity, Shopee empowers local sellers to expand their businesses beyond traditional boundaries while providing buyers with unparalleled convenience, trust, and satisfaction.

Entrepreneurs like Muhammad Afiq bin Mohamad Arshad and Faizah Milin of A&F Berkat Borneo, Sarini Zainal Abidin of The Pastels Shop, and Suriana Ali Endut of Kimchi Suren Suria, are reaching new heights. Their inspiring stories highlight how  Shopee is helping to connect them with customers across the country by fostering community growth and bringing joy with every package delivered.

“Our mission is to support the dreams of sellers and meet the needs of buyers. Stories like those of Afiq and Faizah, Sarini, and Suriana inspire us to continue innovating and investing in solutions that make a positive difference in people's lives. As Shopee continues to expand its services and capabilities, we remain committed to fostering economic development, supporting local businesses, and enhancing the shopping experience for all Malaysians,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

A&F Berkat Borneo, founded by Afiq and Faizah from the Klang Valley, transitioned from selling dried produce and specialty goods  at local night markets to establishing a thriving online business on Shopee. In the past, the couple’s business was often affected by unpredictable weather and customer turnouts, making financial stability a constant struggle. Seeking a more reliable path, they turned to Shopee in 2018, where they experienced remarkable growth –  from RM80,000 in their first year to a projected RM500,000 by the end of 2024.

“We used to worry whenever it rained. Fewer customers meant less income, which made it challenging for us to support our family. Shopee has opened doors we never knew existed. Their logistics solutions have revolutionized our business, enabling us to efficiently deliver our products to customers across Malaysia. Now, even on rainy days, we can connect with key markets like Johor, giving us a more stable income that has truly changed our lives in ways we never imagined,,” said Faizah, co-founder of A&F Berkat Borneo.

Their expansion has benefitted not only their business but also elevated the shopping experience of their customers. Fatiha, a 35-year-old analyst from Kajang and frequent buyer from A&F Berkat Borneo, shared: “Shopee’s fast delivery consistently exceeds my expectations. I can always count on receiving good products that are ready to use, which is essential for my cooking. The convenience  and reliability keep  me coming back for more. I also appreciate the detailed product information and how easily I can reach out to Mr. Afiq through the chat function on Shopee for advice and recommendations. It truly makes the entire shopping experience effortless and enjoyable.”

A&F Berkat Borneo's success has also benefited suppliers from Kedah, Perak, Penang, and Johor. Increased demand has enabled these suppliers to expand operations, hire new staff, and invest in better transportation. Beyond scaling their business, Afiq and Faizah are also empowering housewives in their community by mentoring them on how they can earn side incomes through Shopee’s Affiliate Program, promoting  financial independence and contributing to the overall growth of their community.

Meanwhile, The Pastels Shop, founded by skincare enthusiast Sarini Zainal Abidin, leveraged Shopee’s logistics infrastructure to scale nationwide. What began as a local business has now grown to include a flagship store and a warehouse, creating over 70 part-time jobs, especially for residents in  areas such as Banting and Shah Alam.

"Shopee's robust and expansive logistics network was key to our growth, helping us scale our operations while contributing to local job creation," said Sarini. Despite their Klang Valley base, Shopee’s reach allowed them to penetrate competitive markets like the East Coast, effectively overcoming logistical challenges to deliver skincare products efficiently and reliably.

Customer trust has also been instrumental in their success. Hanisah, a 24-year-old student from Kuala Lumpur, shared: “Shopping on Shopee gives me peace of mind. I can easily manage and track my orders. My purchases from The Pastels Shop usually arrive within 1-2 days, and I love the 15-day free returns policy, which means I can return products with no questions asked if needed. It makes the whole experience even more stress-free.”

Hanisah, a loyal follower of Sarini since 2019, also enjoys engaging with the brand through Shopee Live. “The live sessions offer great insights and exclusive deals. While I love testing product formulas and textures in stores to find the right fit for my skin, I always choose to buy on Shopee for the great discounts and reliable delivery. It just makes shopping so much easier.”

Kimchi Suren Suria, a home-based kimchi business led by Suriana Ali Endut, also scaled rapidly through Shopee’s support. Suriana has adeptly navigated the complexities of shipping  perishable goods like kimchi to distant regions, including Sabah and Sarawak, turning logistical challenges into opportunities for growth.

"Shopee’s logistics network enabled us to ship our kimchi nationwide, even to remote areas," said Suriana. This strong logistical support not only broadens her customer base but also fosters meaningful connections with food enthusiasts across the country. This capability has helped her set her brand apart from others, enabling her to reach customers who previously had limited access to quality kimchi. Thanks to her improved earnings from Shopee, Suriana has also been able to invest in better equipment, improving production efficiency. The financial stability gained has also helped her to  secure a car loan, enhancing both her business operations and personal mobility.

As Malaysia’s leading e-commerce platform, Shopee continues to innovate and collaborate with key logistics partners to ensure faster, more reliable deliveries for sellers and buyers across the nation. With its On-Time Guarantee, Shopee promises timely deliveries and offers compensation for delays, ensuring a seamless shopping experience. From enabling rural sellers to reach new markets to transforming local businesses into nationwide success stories, Shopee remains committed to driving economic growth and creating opportunities for all Malaysians.

Learn more about Shopee’s On-Time Guarantee feature at https://shopee.com.my/m/on-time-guarantee

Shopee Empowers Over 100,000 New Local Entrepreneurs in 2024

 

KUALA LUMPUR, 18 September 2024 — Shopee’s ‘Sayangi Malaysia, Jom Rai Lokal 2024’1 study reveals a significant milestone in the Malaysian e-commerce landscape: over 100,000 entrepreneurs joined the Shopee ecosystem in 2024. This substantial increase reflects the rising acknowledgement of e-commerce as a vital and sustainable business model in today’s rapidly changing digital market.

“The impressive growth of Malaysian entrepreneurs on our platform this year is a testament to their proactive embracing of digital opportunities. Shopee remains dedicated to providing local Malaysian businesses with the essential resources including Affiliate Marketing Solutions, third-party logistics services, and Shopee Live to thrive in today’s competitive e-commerce landscape. We are proud to play a part in the journey for local enterprises to broaden their reach, optimise their operations, and achieve growth in this ever-evolving economy,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia.

Shopee Live has emerged as a powerful instrument for local entrepreneurs, with a 113% increase in new sellers live streaming in 2024. This rise shows Shopee Live's growing importance as Malaysia's go-to platform for live commerce. Local sellers recognise Shopee Live’s interactive features that facilitate direct customer engagement, allowing them to build stronger, lasting relationships. The platform’s ease of entry and real-time feedback mechanisms are proving crucial in helping businesses stand out in a competitive marketplace, create meaningful connections with their customers, and reach nationwide audiences. The adoption of Shopee Live as a key business strategy is clear, with local sellers conducting over 1.4 million livestreams and receiving more than 27 million unique comments from users this year. 

Petals Malaysia2, a Selangor-based hair care brand, joined Shopee in 2021 to offer sustainable, wudhu’-friendly, Made-in-Malaysia products tailored to local preferences. Before joining Shopee, their market presence was limited to retail outlets, restricting their exposure and visibility. "Shopee provided access to a vast online audience, significantly expanding our market reach," said Khairul Azman, Founder of Petals Malaysia. "Shopee Live has also transformed our customer engagement. Through live sessions, we directly interact with shoppers, answer their questions in real time, and effectively showcase our products. This immediate engagement builds trust and drives purchases. We also use live polls and Q&A sessions to involve viewers, gather feedback, and enhance the overall shopping experience." Petals has sold over 26,000 units of their best-selling halal hair dye ‘Hair Color Shampoo’ since 2021.

The study also highlights a 65% increase in Shopee Live sellers from Malaysia’s East Coast, reflecting the platform’s success in helping local businesses expand their reach across the country. This underscores Shopee’s commitment in helping entrepreneurs from less urbanised regions to grow with e-commerce. East Coast sellers are using Shopee Live to build brand loyalty and deepen customer engagement, helping the platform create more opportunities for aspiring business-owners across Malaysia. 

Shopee’s top 500 locally-owned enterprises have achieved an average of 50% year-on-year growth in 2024, demonstrating the platform’s effectiveness in driving business expansion. This success highlights the strength of Shopee’s ecosystem and its role in helping sellers innovate and grow. The ‘Sayangi Malaysia, Jom Rai Lokal 2024’ study also shows Shopee’s commitment to supporting local businesses and growing the digital economy. Shopee continues to be an important partner for homegrown businesses, offering tools and services that help sellers achieve new levels of success.

Get Ready for the 9.9 Super Shopping Day: Unbeatable Deals Await at Shopee!

 
KUALA LUMPUR, 26 AUGUST 2024 — Kick off the year-end shopping season with Shopee's exciting 9.9 Super Shopping Day! From now until 13 September, Malaysians can explore a treasure trove of amazing deals, exclusive vouchers, and thrilling giveaways. 

Enjoy free shipping with no minimum spend and discounts of up to 90% on your favourite brands and products—perfect for refreshing your wardrobe, upgrading your tech, or finding that ideal gift!

But that’s not all! Tune in to Shopee Live for a chance to win big! One lucky winner will walk away with part of the RM99,999 prize pool during our live game show. With exciting games, exclusive discounts, and limited-time offers, this is the shopping event you don’t want to miss!

Win Big With Shopee Live’s 9.9 Kotak Duit Misteri! 

From 2 - 9 September, participate in the special Kotak Duit Misteri game show for your chance to Win Up To RM99,999 with Shopee Live! To join, simply complete the milestones set during the live session, send the “keyword of the day” announced during the show to the Shopee Live team, and if selected, answer a simple question about Shopee correctly. 

After that, choose your lucky box from a set of six; each will contain various prize amounts, with one holding the grand prize! Psst, if you’re a Maybank Shopee credit card owner, you stand a chance to win an additional bonus prize worth RM500 - good luck!

Highlights of the 9.9 Super Shopping Day:

• Free Shipping & up to 90% off Deals: Get ready to set your alarms! As the clock strikes 12 daily, Shopee will release a selection of exclusive vouchers that will allow shoppers to maximise their savings. From free shipping to incredible 90% off vouchers, it is the perfect time to score some deals from your favourite brands and sellers.
  
  

• Timed Deals and Cashback: Not a (mid)night owl? Don’t worry, we’ve got you covered every day! It's time to add your latest fashion finds to cart, stock up on your favourite skincare and makeup, and enjoy Free Shipping and incredible discounts during the special 12PM Fashion & Beauty Hours! Don’t forget to set a reminder for 8PM Shopee Live Hours and be entertained by your favourite hosts, influencers, and local sellers while getting the best deals!

• Jom Shopee 9.9 TV Show: Tune in to TV3 and Shopee Live at 9PM on 9 September to watch ‘Jom Shopee: 9.9 Hari Pembelian Hebat’. Catch your favourite local celebrities such as Ryan Bakery, Elly Mazlein, Izzue Islam, Janna Nick, Shiha Zikir, Aepul Roza, Aya Amiruddin, Atu Zero, and RB Geng! Play Shopee Shake for a chance to win up to 9 million Shopee Coins, Samsung Galaxy 24 Ultra 256GB, Xbox Series X, and Le Creuset Round French Oven; also enjoy great discounts from as low as RM1 only at 9PM, on 9 September!

• Shopee Video: Watch your favourite videos and earn up to 35 Coins daily! Enjoy an 80% off no minimum spend Shopee voucher (capped at RM8) when you place an order on Shopee Video.

Don’t forget to take part in the 9.9 Super Mission! Complete missions to unlock exclusive rewards you can use on September 9th, and for a chance to win a Samsung Galaxy S24+. Participate throughout the campaign to maximise your rewards — start your missions today!

This 9.9, shop in peace with our 15-Day Free Returns policy, where you can return items easily with no questions asked. Whether it’s a change in preference or any other reason, we've got you covered. We also know how important timely deliveries are, so if your order arrives late, you’ll be compensated with a voucher through Shopee’s On-Time Guarantee program. 

What are you waiting for? Prepare for the shopping spree of the year and take advantage of these unbeatable offers. The 9.9 Super Shopping Day is your opportunity to shop smart, save big, and snag the best deals of the season!

Don’t miss out on the 9.9 Super Shopping Day only at Shopee! For more information, visit https://shopee.com.my/m/99

Empowering MSMEs: How Seller Communities Propel E-commerce Success in Malaysia

After nine years of searching for his true calling and facing several failed ventures, business owner Zaid finally discovered his passion for crafting scented candles. In 2019, he launched Lampu Cherita, a homemade scented candle store. However, his excitement soon turned to frustration as he grappled with the complexities of e-commerce and the challenges of being a novice seller. Determined to make his mark, Zaid turned to Shopee for the support and knowledge he needed. 

Through the e-commerce marketplace, Zaid gained access to free online training classes that empowered him with essential skills and knowledge to transform his business. The curriculum covered vital areas such as sales, marketing, and operations, offering practical strategies for driving traffic, boosting conversions, and managing inventory. 

Beyond these courses, Zaid’s know-how deepened thanks to a group of certified trainers and successful sellers who shared their invaluable insights whom he met as part of the Shopee Xperts programme. Their guidance was a game-changer, enabling Zaid to apply best practices and maximise the platform's tools more effectively. With actionable advice from these seasoned professionals, Zaid made impactful improvements to his business operations, leading to tangible results and setting Lampu Cherita on a path to success.

As Zaid immersed himself in the ShopeeUni Facebook Group, a vibrant community of sellers, he also found an invaluable support network. The group became his go-to source for inspiration and advice, helping him stay ahead of industry trends and tackle challenges with fresh perspectives. The group's collaborative environment was a critical factor in his growth and success.

However, Zaid’s journey was not without its trials. In 2021, a catastrophic flood struck, causing RM100,000 in damages to his home-based business. Yet, in the face of this adversity, the Shopee community’s response was nothing short of extraordinary. Sellers and customers rallied around him, offering crucial support and helping with the cleanup of his damaged space. “Their help during my toughest times lifted a heavy burden and reminded me of the incredible bond we’ve formed. This experience deepened my gratitude and commitment to giving back,” Zaid recalls.

This outpouring of solidarity and generosity demonstrated the profound strength and unity of the e-commerce community, fueling Zaid’s resolve to rebuild and continue his journey. Driven by gratitude and armed with the knowledge he had gained, Zaid stepped into a new role as a mentor. He actively participated in the ShopeeUni Facebook Group, sharing motivational messages, practical tips, and advice on leveraging Shopee’s tools. His insights into marketing strategies, customer engagement, and product optimization quickly earned him respect within the community.

"Having faced the challenges of running a business myself, I’m deeply grateful for the support I received. I now find great fulfilment in helping others achieve success with the same guidance and encouragement that once lifted me. Supporting my community is my way of paying it forward and helping others thrive as I have," said Zaid.

In 2022, Zaid’s contributions were officially recognized when he was selected as one of the 17 Shopee Bintang members. This honour marked his transition from a successful seller to a mentor within the Shopee Bintang Komuniti Program. Zaid engaged with fellow sellers through both online and offline events, sharing his expertise during monthly Facebook Live sessions. He emphasised the importance of continuous learning, adapting to new trends, and the value of Shopee Xperts and Shopee University’s resources.

Zaid’s story is a testament to the transformative power of community support and continuous learning in the world of e-commerce. Through Shopee’s resources and the unwavering support of fellow sellers, he turned his initial struggles into a thriving business and a platform for helping others succeed.

Supporting Local Through Strategic Partnerships

For Shopee, driving Malaysia’s digital economy is about more than just providing tools and fostering a dynamic seller community; it’s about forging impactful partnerships that amplify support for local MSMEs. Recognising that collaborative efforts with government agencies and key stakeholders are crucial, Shopee enhances its role in empowering sellers through strategic partnerships with government agencies. 

Programs like Pupuk@Shopee, in collaboration with the Malaysian Communications & Multimedia Commission (MCMC), aim to train and empower rural eCommerce sellers via Shopee University classes held at MCMC’s rural internet centres. These classes have driven RM55 million in sales for 29,000 local sellers, boosting their average daily earnings by 22% year-on-year. Additionally, under the OKU Celik Digital Program in collaboration with the Ministry of Communications, 500 National OKU sellers were able to learn how to navigate the digital marketplace via training sessions conducted by Shopee.

“At Shopee, our commitment goes beyond providing tools. We believe in nurturing a thriving community to help our local sellers succeed in the digital age. We strive to unleash their full potential and propel Malaysia's digital economy by providing vital resources to MSMEs and building a robust seller community. Working together, we can make a lasting impact and bolster the growth of our entrepreneurs.” says Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

Best Look Forward: How Malaysian fashion sellers are seizing opportunities in e-commerce

 In today's fiercely competitive retail landscape, micro, small, and medium-sized enterprises (MSMEs) in the fashion industry encounter significant hurdles in captivating shoppers, even across e-commerce. Unlike other sectors, fashion MSMEs not only vie against each other but also contend with prominent, resource-rich brands with broad recognition. The vast array of online options available to consumers poses a challenge for smaller players to stand out. Constrained by limited budgets, manpower and tech limitations, coupled with the need to establish trust with potential customers, Malaysian MSMEs face an uphill battle in driving conversions and nurturing repeat business.

However, amidst these challenges, strategic solutions are available to support the growth of MSMEs. By focusing on outstanding customer service and customer-centric strategies, Malaysian businesses can stand out from the competition, forging strong, lasting relationships with shoppers. Beyond this, tools that help enhance the shopping experience, such as livestreaming, offer great potential for sellers to capture buyers online. Additionally, converting satisfied shoppers into advocates harnesses the power of positive word-of-mouth and glowing ratings and reviews, drives further growth, and helps establish a loyal customer base. 

Going Above and Beyond: Personalised fashion advice from Perak to nationwide 

One business that has achieved success through exceptional customer engagement is KM Fashion Center. Located in Teluk Intan, Perak, KM Fashion Center sets itself apart with stylish yet affordable fashion selections that resonate with Malaysian shoppers. Their dedication to excellence and affordability is complemented by a strong commitment to delivering a personalised customer-focused approach, positioning them uniquely in a competitive market.

KM Fashion Center heavily relies on Shopee’s interactive features, such as Shopee Live and Shopee Chat, to provide a hands-on, tailored approach beyond the mere transactional aspect of shopping to cultivate enduring relationships with its customers. In addition, using Shopee’s analytic tools allows them to curate their collections to precisely match customers’ preferences with their best-performing products, allowing them to offer a diverse range of choices that suit shoppers' tastes.

This customer-centric strategy has fueled remarkable growth for the brand, especially evident during the recent 6.6 campaign day, when order sizes tripled, and sales revenues doubled compared to the previous month. 

"Shopee has been a game-changer in facilitating direct connections with our customers. Shopee Live allows us to showcase our latest designs, which has helped to significantly boost our visibility and sales," said Cris Low, Director of KM Fashion Center.

KM Fashion Center also uses Shopee Live to deepen its customer engagement. It serves as a trusted channel for the brand to provide tailored fashion recommendations, collect direct feedback, and promptly respond to customer inquiries. Through Shopee Live, the brand is able to reach more customers beyond their physical location, while still maintaining a high level of customer service. Thus, Shopee Live created a new touchpoint highlighting KM Fashion Center’s product quality and expertise and fostering brand loyalty.

Unlocking Success with Authentic Customer Reviews

Beyond personalisation, research shows that reviews and ratings play a crucial role in boosting sales and building trust with potential customers, while user-generated photos and videos can effectively address initial buyer concerns. According to Shopee’s recent "The Future of Shopping" survey conducted with Kantar Profiles division, 19% of Gen Z participants prioritise 'highly recommended brands.' Additionally, they heavily rely on reviews, demonstrations, and endorsements (27% of respondents) when making purchasing decisions. 

Located in Kuala Lumpur, Tudung Exclusive is a fashion brand that has achieved success on Shopee due to its exceptional customer experience, as seen in its high customer reviews and ratings. In just four years, the brand, which empowers young Malaysian women with elegant, dignified attire that fosters confidence, cultural pride, and individuality, has built a following of over 75,000 satisfied customers and earned an impressive 4.9-star rating. 

Muhammad Abdullah, Manager of Tudung Exclusive, underscores the transformative impact of customer feedback on the brand’s evolution. "Positive reviews and ratings not only affirm our dedication to excellence but also drive our ongoing efforts to offer customers high-quality, versatile, and affordable Hijabs," he explains.

Through strategic engagement and a steadfast focus on customer satisfaction, Tudung Exclusive continues to thrive on Shopee, setting benchmarks for seller growth and enhancing its reputation in Malaysia’s dynamic fashion scene.

Increasing service quality and user engagement 

For Shopee, the leading e-commerce marketplace in Southeast Asia and Taiwan, prioritizing the continuous development of strategies and solutions to assist local businesses in overcoming challenges has always been a fundamental focus.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, "At Shopee, our commitment to delivering excellent service quality to our users and driving the growth and development of local businesses have always been at the heart of what we do. This is why we continue to enhance our services which include improving buying and delivery experience in collaboration with our third party logistics partners, such as with the On-Time Guarantee program and the new 15 Days Free Returns program. These programs empower buyers with the assurance of prompt order fulfilment by all Shopee Supported Logistics and instil greater trust with buyers. Shopee reinforces their commitment to this promise with a RM5 voucher for all deliveries that exceed the estimated delivery date provided. 

In addition, with the growing preference among Malaysian consumers for an engaging and entertaining e-commerce shopping experience, Shopee also launched a new feature, Shopee Video, which provides bite-sized videos from content creators. MSMEs can expect that Shopee Videos will provide useful positive word-of-mouth reviews and recommendations for their products, thus driving greater awareness and interest in their shops and products. 

These new initiatives demonstrate Shopee’s dedication to sellers and consumers and its ability to meet their evolving needs. Shopee remains the trusted e-commerce destination for all. 

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

“Shopee is actively driving the Muslimah and inclusive fashion movement. We recognise this shift and are committed to fostering inclusivity on our platform. This is evident by 70% of sellers incorporating more size ranges and featuring diverse models. We empower sellers to cater to a wider range of body types, creating a truly representative shopping experience for all Malaysians on the platform," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. 

The study unveils Shopee sellers' data-driven approach to Muslimah and inclusive fashion content. 70% prioritise customer feedback and order insights for inspiration, ensuring content directly aligns with evolving customer needs. The remaining 30% of sellers utilise external sources like peer analysis, social media trends, fashion blogs, and local influencers for inspiration.

This focus on data complements the strategies of brands like Zoe Arissa. Esther, Director at Zoe Arissa, exemplifies this by stating, "We use customer reviews to improve on our products and services while utilising Shopee Live to engage and interact with our audience in real-time. As a local fashion brand, we also design a wide range of Muslim-friendly styles to ensure our products resonate with Malaysians." 

 

Further study results reveal that price, quality, and variety are top customer priorities for Muslimah and inclusive fashion. A significant 80% of respondents identified offering high-quality products in diverse colours and sizes at affordable prices as the key driver of customer attraction. The remaining 20% prioritise differentiation through unique and authentic designs with frequent collection refreshes.

ZUCCA, a Malaysian modest fashion brand, exemplifies this focus. “We design our garments to respect cultural and religious values while allowing for personal expression. By providing a diverse range of contemporary and traditional styles, we ensure that every woman can find something that fits her unique taste. Additionally, we are committed to affordability, making it possible for all our customers to enjoy high-quality, modest fashion without compromising on style or budget," commented Nurul Syamira, Co-Founder of ZUCCA. 

Shopee's commitment to inclusivity is shaping the Malaysian e-commerce landscape. By empowering sellers and fostering a data-driven approach, the platform offers a diverse and representative shopping experience. This caters to evolving preferences and positions Shopee as a leader in Muslimah and inclusive fashion. As users embrace a wider range of styles, Shopee will remain at the forefront, ensuring everyone finds their perfect Gaya Lagi Lit look.

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7 

Elevate Your Style with Shopee’s 7.7 Mega Fashion Sale

 

Unleash your inner fashionista and elevate your style with Shopee's unmissable 7.7 Mega Fashion Sale! Experience a seamless shopping extravaganza, with everything you need to curate a show-stopping wardrobe refresh – all at your fingertips. From 1 to 9 July 2024, amplify your personal style and shop smarter than ever at Shopee's 7.7 Mega Fashion Sale.

Daily 11 Fashion Steals with Super Seringgit Fashion Deals

Dive into a treasure trove of on-trend styles and score steal-worthy deals at just RM1 on an exciting curation of fashion must-haves from 1 to 9 July. From statement sneakers that elevate your everyday look to chic handbags that add a touch of sophistication, there's something for every style. Don't miss out on this daily chance to refresh your wardrobe with unbeatable prices across a vast selection. Start shopping at 12PM and revamp your look for less!

Free Shipping No Minimum Spend

Level up your wardrobe without shipping worries this Shopee's 7.7 Mega Fashion Sale! Shopee's daily Free Shipping vouchers, released at 12AM, empower you to indulge in a shopping spree. Simply claim your vouchers, redeem them at checkout, and refresh your look this 7.7!

Whole new Fast Fashion with Shopee’s On-Time Guarantee

Shop the hottest trends with confidence – Shopee's On-Time Guarantee ensures your statement pieces arrive within the Estimated Delivery Time when you need them. Experience the thrill of slaying in your new looks and if your parcel is delayed, you'll receive a RM5 voucher for all deliveries that exceed the estimated delivery date provided.* Shop stress-free, knowing Shopee prioritises timely deliveries so you can focus on what truly matters – rocking your new fashion finds.

8PM 15% Cashback Hours Daily

Maximise your fashion budget with daily 15% Cashback vouchers, redeemable until 9 July. Every purchase you make earns you Shopee Coins, which you can use towards future fashion finds. It's the perfect opportunity to elevate your wardrobe with on-trend pieces at incredible savings. Don't miss out - claim your Shopee vouchers today and enjoy upsized vouchers on 7 July!

Shop #ShopeeHaul Gaya Lagi Lit on Shopee Live with 7.7 Fesyen Fiesta

Shopee partners with popular local fashion brands and sellers to launch the 7.7 #ShopeeHaul Gaya Lagi Lit capsule wardrobe collection. Elevate your everyday style with this collection of trendy and affordable pieces that celebrate modesty. Mix and match to create the perfect inclusive looks and express your unique personality. Tune into Shopee Mamak on Shopee Live at 8PM from 1-5 July and on 7 July for exciting games and a chance to win RM2,000 in cash! Shop with confidence and style this 7.7 Mega Fashion Sale.

Enjoy Best Value Deals with Shopee Choice

Discover a curated selection of trendy apparel, must-have accessories, and essential lifestyle items – all guaranteed to be below RM3. Enjoy the convenience of fast delivery and free shipping on your purchases, ensuring you receive your fashion finds promptly without breaking the bank. Shopee Choice also prioritises quality, so you can shop with confidence knowing you're getting the best value for your money. Don't forget to revisit Shopee Choice on every 1st of the month to claim exclusive vouchers, snag super low-priced items starting from RM1, and explore even more exciting deals!

Enjoy 0% Instalments with SPayLater & Additional Benefits from ShopeePay

Plan your 7.7 Mega Fashion Sale purchases with SPayLater for 0% fees on 3-month instalments. New users get RM15 off, while existing users save up to RM30. Plus, satisfy your cravings offline! Enjoy up to 90% OFF on the Zus Coffee Mobile App and RM50 off at Baskin Robbins and other F&B stores with SPayLater. And that's not all! Top up your ShopeePay wallet using DuitNow to earn and win up to RM100.

Visit https://shopee.com.my/m/7-7 and embark on a thrilling and unbeatable fashion journey of deals and latest fashion trends all in one place – the Shopee 7.7 Mega Fashion Sale!