Sunday, March 24, 2024

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels travelling from Klang Valley to non-Klang Valley regions. SPX continuously improves their overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.
In 2024, SPX aims to further increase their delivery capacity and area coverage, improve end-to-end user experience, and reduce costs to better serve Malaysians. SPX's extensive network of over 140 hubs and warehouses and over 1,200 service points supporting both seller drop-offs and buyer self-collection across Malaysia positions them as a frontrunner in efficient e-commerce logistics. SPX will also expand to 700 buyer self-collection points outside of the Klang Valley within the next six months, allowing online shoppers to pick up their purchases at locations that fit their daily routines.
“The Bukit Raja Sorting Centre represents a significant expansion of SPX Express's capabilities in servicing the e-commerce sector. This strategic investment allows us to enhance our value proposition for e-commerce vendors, particularly those situated outside the Klang Valley region. By leveraging best-in-class warehouse and sorting management systems, we've already witnessed quantifiable improvements in operational efficiency. Looking ahead, we're committed to continuous improvement and plan to integrate cutting-edge technologies throughout the year to reach an operational capacity of an estimated 1.5 million parcels by year-end,” said Cheah Lee Sun, Head of SPX Express Malaysia.

This year, SPX's close partnership with Fulfilled by Shopee will further elevate the e-commerce delivery experience to better serve their users. The Bukit Raja Fulfilment Warehouse strategically houses an average of 3 million readily available products – a portion of the estimated 5.5 million total stock capacity. This equates to a wider selection for users and faster processing, with aims for 95% of e-commerce orders shipped out on the same day for orders placed before 2PM. Additionally, leveraging the facility’s secure storage and expedited deliveries through consignment services has demonstrably boosted customer satisfaction and brand loyalty for local businesses.

SPX's robust logistics network levels the playing field for Malaysian businesses. Small sellers, independent brands, and customers nationwide enjoy reliable, affordable, and efficient delivery, thanks to SPX's in-house technology and the dedicated couriers and sorters. This empowers entrepreneurs to achieve sustainable growth, supported by faster average delivery times for their e-commerce orders.

SPX has championed diversity and inclusion in its workforce since 2021. By launching innovative programs, SPX has empowered their teams – from facility workers  to fleet supervisors – to achieve a healthy work-life balance and fostered a strong sense of community. The opening of the Bukit Raja Sorting Centre has generated over 400 new full-time and part-time jobs for individuals in the Selangor area. This significant investment creates much-needed opportunities for Malaysians to improve their livelihoods and give back to their local community.

Thursday, March 21, 2024

Dododots Champions Self-Love on Shopee Live

 Everyday, Dododots empowers over 3,500 Malaysians to embrace their imperfections and practice self-love through Shopee Live. Founded in November 2021, Dododots has designed over 20 series of unique cartoon pimple patches, encouraging individuals to turn their blemishes into a fashion statement.

Understanding the struggle with breakouts firsthand, Esther Erin, Founder of Dododots said, “As victims of blemish breakouts, we want to empower others through livestreams. A breakout shouldn't stop you from living your life. Because we understand how unwanted blemishes can affect our confidence, we want to be there for the community on bad skin days." That's why the brand focuses solely on pimple patches, staying true to their mission of helping others through innovative patch designs.

Recognising the power of Shopee Live, Dododots uses it to connect with a wider Malaysian audience in a fun and interactive way. During streams, the hosts playfully showcase their wide range of designs on the face, from flowers to cats, encouraging self-acceptance among viewers. This approach has led to a quadrupled increase in sales compared to regular days. They strategically use social media to build anticipation for live sessions and meticulously choose their hosts to ensure the brand is represented accurately. Today, Dododots expands its team from 2 to 15 loyal customers cum active hosts, continuing to share their love for cute pimple patches.

“Livestreaming requires effort,” Ethan Wong, Co-Founder & Chief Operating Officer of Dododots explains. “We can’t just go live and expect high viewerships. To build an audience, we promote our Shopee Live schedule on social media, encouraging followers to chat with us live, especially for new product launches. We've found that many viewers enjoy live sessions because it allows them to ask questions they might otherwise hesitate to do on social media due to shyness or reservations, especially for those with sensitive skin conditions who prefer not to leave a trace on their social accounts.” Dododots uses Shopee as their main platform as it allows customers to easily add items to their carts.

Of course, success is not easy. Ethan shares, "Standing out on Shopee Live is tough with so many Malaysian livestreamers. We've noticed certain hosts gaining popularity among our loyal customers. To leverage this, we now share their livestream schedules on our social media accounts, aiming to maximise engagement and foster stronger connections with our audience.This two-to-three hour window allows viewers to connect with us and others who share similar skin concerns. By prioritising relationship building over sales through sincere live engagements, we aim to create brand awareness throughout rural Malaysia."

The brand attributes their variety of designs to the community with customers constantly providing fresh ideas like, "I want flowers" or "butterflies on my face". Dododots then quickly brings these ideas to life while keeping in mind the design's copyright licensing. This constant flow of ideas allows them to keep innovating their product offerings.

As the brand continues to resonate with Malaysians, Dododots sold over 29,000 units of its best-selling Manja Cats series, featuring 16 cat motifs. To date, the store has accumulated over 38,000 followers on Shopee.

Sunday, March 3, 2024

Shopee Unveils 2024 Raya Fashion Trends Online

 Today, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, unveiled Raya Stail Kita study of Malaysian shopping preferences online this Ramadan and Raya season. The survey of over 1,000 online shoppers conducted last month reveals a rich tapestry of influences, from modest wear to nostalgic traditions, guiding Malaysians’ personal fashion styles and beauty trends. Every year, the platform observes its peak e-commerce shopping and delivery periods for 52 days over Ramadan and Raya as Malaysians actively seek clothes and accessories to prepare for balik kampung.

The overwhelming majority of Malaysians, over 9 in 10 surveyed, are driven to shop foremost by coordinating looks with their whole family this Raya. Within this group, 50% want colour-coordinated outfits, 16% match in comfort and practicality for specific functions, 14% pick one fabric, brand, or theme to wear, and 12% pick a 2024 trend to follow. Only a minority, 8%, of shoppers do not consider what their families are wearing when they shop online.

In selecting the style of their Raya outfits, half of Malaysian shoppers express preference for statement-making layers of colours, patterns, and fabrics, such as eye-popping vibrant prints from Bayu Somerset, bright sampins from Zoey Rahman’s Mikawear,  and textured lace by Zoe Arissa. Four in ten preferred nostalgic and traditional styles such as checkered print sarongs from Asikin Ahmad and kaftan kurungs from Hernes.  Whereas 15% are searching for outfits in a particularly trending colour from sellers like Inhanna, Indah Persona, Panda Eyes, and Adnaa as they type ‘red brick,’ ‘brown orange’, or ‘bata merah,’ in their keywords on Shopee’s search bar.

When asked, “What motivates your Raya shopping choices on Shopee?”, half of survey respondents said that they select upcoming Raya outfits driven by religious and cultural traditions, referencing Shopee’s personalised fashion selections and keyword search recommendations to find modest wear outfits to add to cart. A third of respondents look for Shopee sellers’ wide range of baju kebaya, baju kurung, and baju melayu offerings in various fabrics and prints in order to celebrate their individuality and express their personal style. Two in ten pick modern outfits in line with latest trends. 

Across the platform, Malaysians overwhelmingly prefer cotton (over 50%) as the fabric of choice, followed by silks (20%) and Songket (15%). A minority shop for brocade and organza. The top colours Malaysians are shopping for this Raya are: neutral tones (50%), then flaming vibrant colours like reds, oranges and gold yellow (30%),  followed by solid dark greens and purples (20%). 

In fact, the most popular baju according to Raya Stail Kita is cotton in neutral tones, with 3 in 10 buying this. The survey also reveals that 90% of Malaysians surveyed will wear their Baju Raya multiple times throughout the year, a sign that sustainable values have taken root even during the busiest e-commerce shopping period. 

In addition to fashion, Malaysians are actively shopping for makeup and cosmetic skincare this Raya, from popular local brands such as Y.O.U, Wardah, Simply Siti, Silky Girl, Papa Feel, Mika Series, lemooc, Emina, Dazzle Me, Barrenbliss, alha alfa, and AISASEA  on Shopee. The majority of Raya Stail Kita survey respondents prioritise beauty and makeup product benefits (40%), followed by brand loyalty (30%), and trending skincare (20%)

When making decisions on beauty products, a significant 70% surveyed trust beauty influencers and expert recommendations, whereas 30% prefer to make independent choices. Shopee Live plays a big role in how Malaysians shop beauty, with 90% tuning into Shopee Live to watch featured products, and 4 in 10 of these live audience members specifically seeking skincare benefits and long-lasting makeup.

When asked what features of the Shopee platform enhanced their Raya shopping journeys the most, 60% of Malaysians surveyed are cashing in on exclusive discounts and promotions during #RayaBersamaShopee campaign. 30% choose to shop on Shopee for its wide variety of product selections and ease of finding the sellers’ products, while 10% trust in Shopee’s customer service, user-friendly interface, and Livestream capabilities.

In choosing sellers of choice to buy from, customer reviews play a crucial role, with 85% of respondents considering them important, particularly valuing verified Shopee purchases and Shopee's customer feedback. 

In response to this,  and in line with Shopee’s mission to drive an inclusive marketplace, Shopee is proudly debuting #ShopeeRaiLokal Raya Stail Kita fashion show, which will be livestreamed on Shopee Mamak at 2:30pm on 5 March 2024 for all Malaysians. In collaboration with  muslim fashion brands, beauty sellers, Zoey Rahman, Dato’ Jovian Mandagie, and Habib Jewels, Shopee intends to dress Malaysians in a wholesome, inclusive way this Raya with dignity and affordably for every occasion. Malaysians will get to learn how to style themselves from Managing Editor of Nona, Hijabista, and Mingguan Wanita, Kiffy Razak, and be treated to a performance by Shopee's Ambassador, Malaysian singer and celebrity, Iman Troye.  

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