Sunday, July 16, 2023

Forever Yours - For the love of the game - Rich Paul for New Balance, featuring the 550


Rich Paul for New Balance.
The 550 and classic court apparel
are a love letter
to the youthful feeling of all-consuming affection.

Before he was a CEO and industry changing agent,
Rich Paul was a kid who loved the game.
The ‘Forever Yours’ 550
combines elevated material construction
with a palette of purple, pink, and navy blue.
The 550’s standard leather upper is swapped out for suede,
rendered in a soft yet striking shade of purple.
This soft, luxurious approach to the 550’s classic court style
is rounded out with graphics
featuring the collection’s romantic imagery
and co-branded details.

This playful execution of romantic imagery celebrates
taking this youthful,
almost reckless approach
to the object of your affection,
whether it’s the game, or the one. 

Flowers of romance: 
An embroidered monogram ‘RP’ logo,
intertwined with a decorative rose,
features throughout the collection.


Loving detail: The ‘Forever Yours’

imagery is subtly applied

but stands out through embroidery

and puff printed graphics.


Rich Paul x New Balance 550 footwear and apparel,

which contains pigskin,

it will be available through www.newbalance.com.my,

while the New Balance Pavilion KL outlet

will solely carry the footwear

starting from 14 July 2023,

To learn more about the Rich Paul x New Balance 550 collection,

please visit this website here.


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