Shopee is one of the first
e-commerce platforms to integrate Facebook Ads for its community of over 20
million online sellers, empowering them to boost their reach and sales
KUALA
LUMPUR, 30 MAY 2022 – Shopee, the
leading e-commerce platform in Southeast Asia and Taiwan, announced that
Facebook Ads is now officially available on Shopee Seller Centre across
Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam,
empowering the region’s largest community of over 20 million sellers with new
tools to grow their businesses.
With 95% of Shopee users relying on
Facebook and Instagram to discover new brands and products, this integration
enables sellers to boost their online presence by tapping Facebook, Instagram
and Audience Network channels to help drive traffic to their official Shopee
stores. Facebook Ads also allows for greater personalisation of ads that are
served based on users’ preferences and behaviours on the platform, thus
promoting order conversion and maximising sales growth.
Facebook Ads on Shopee Seller Centre is
part of Shopee’s ongoing commitment to support businesses of all sizes to scale
online. Shopee Seller Centre offers a one-stop platform to help sellers manage
their stores with ease, providing them with access to a full suite of marketing
and data tools to create listings, run promotions and optimise their online
business performance. They can now set up, launch and manage Facebook Ads
campaigns easily and quickly through Shopee Seller Centre.
Kenneth Soh,
Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with
Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our
sellers positively and indeed is a game-changer for them. Now, our sellers can
utilise and leverage an additional feature on our Seller Centre together with
other Shopee marketing solutions to increase the visibility of their Shopee
store and products to even more interested shoppers. They are now capable of
extending their products' ads across other apps and websites thus increasing
their customer base. We will continue to expand our ecosystem through more
industry-leading partnerships such as our collaboration with Meta to continue
supporting our sellers with more opportunities to scale and upskill digitally.”
Facebook Ads with Shopee was first
introduced in 2019 where only brands could run and manage campaigns through
Facebook’s platform. Since then, many brands have scaled their business with
it, resulting in an average of 5 times
return on ad spend (ROAS) across all categories in the second half of
2021.
Damian Kim,
Country Director of Meta Singapore said,
“It is more important than ever for businesses to reach and engage with
customers that matter to them, especially as consumer shopping behaviours
continue to change dramatically. Digital discovery remains crucial in driving
demand and sales, and I am excited that the launch of Facebook Ads through the
Shopee Seller Centre will be the enabling engine for thousands of sellers to
have equitable and easier access to leverage Facebook Ads which will connect
them with new customers and grow their businesses.”
Integrating Facebook Ads on Seller Centre
allows for a simplified self-onboarding process that was designed to offer
users a seamless campaign management process from start to end. Aside from
shortening the time to launch a campaign via Seller Centre, sellers can
conveniently top up and pay for ad credits without having to leave the
platform. They can also get full visibility of their Facebook Ads campaign
performance and be equipped with actionable insights to optimise results,
alongside other ad campaigns.
Facebook Ads on Shopee Seller Centre is currently
available to selected sellers across seven markets during this initial launch
phase, and will be rolled out to more sellers in subsequent months.
Find out more about Facebook Ads on Shopee Seller
Centre here.
