Monday, February 26, 2024

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.  

A total of 1,195 local sellers participated, listing over 3,600 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of total sales, while cleaning products accounted for 9%. The remaining sales were attributed to Biomass Packaging and Kitchenware categories, showcasing the diverse array of sustainable options available to consumers.

Homegrown brands such as PaperOne, Readycare, and Bina Paint were among the top sellers, resonating with Malaysian consumers due to their commitment to environmental stewardship and the quality of their sustainable products, further driving the success of the 'Jom Beli Produk Hijau' campaign.

These trends align with the findings from the "Shop Green with Shopee" study in 2022, which revealed that Malaysian consumers are increasingly seeking sustainable products. The study showed a threefold increase in the preference for products promoting smarter consumption compared to previous years. Additionally, keyword searches on the Shopee platform reflected a growing interest in terms like 'pre-loved,' 'pre-owned,' 'warehouse clearance,' 'demo unit,' and 'thrift,' indicating a shift towards more sustainable purchasing behaviors among consumers.

Ir. Ts. Shamsul Bahar Bin Mohd Nor, Group Chief Executive Officer of MGTC, enthusiastically shared the success of the 'Jom Beli Produk Hijau' initiative, “The campaign has not only showcased the collective commitment towards sustainability in Malaysia but has also underscored the growing demand for green products. The positive response from consumers reflects the growing awareness of the profound impact of our everyday decisions on the health of our planet. The partnership with Shopee provided the initiative leverage in the digital landscape to reach a broader audience. It also allows us to demonstrate our goal of making green products accessible to the masses, and the overwhelming support demonstrates that the demand for eco-friendly alternatives is indeed present."

Shopee, as the leading e-commerce platform in Malaysia, played a pivotal role in connecting buyers with local sustainable products. Kenneth Soh, Head of Marketing at Shopee Malaysia, commented, 'We are proud to have been part of the 'Jom Beli Produk Hijau' campaign, which has not only raised awareness about eco-conscious consumption but also supported local businesses committed to sustainability. This campaign reflects our ongoing commitment to driving positive change in the marketplace.”

The campaign underscores stakeholders' efforts to promote sustainability in Malaysia. Shopee remains dedicated to fostering eco-conscious consumption and supporting local sustainable businesses. The Jom Beli Produk Hijau Closing Ceremony was held on 22 February 2024 at MGTC HQ with Minister of Natural Resources and Environmental Sustainability, YB Tuan Nik Nazmi Bin Nik Ahmad, officiating the event

Wednesday, January 31, 2024

Four Budget-Friendly Finds on Shopee Live To Transform Your Home this Chinese New Year

As Chinese New Year approaches, the desire for renewal stirs within. The festival symbolises a fresh start, abundant laughter, warmth, and joy. This year, many Malaysians are turning to Shopee Live, a platform overflowing with budget-friendly finds that transform Chinese New Year preparation into a delightful adventure.

Transform your home into a festive haven without breaking the bank. These curated finds from Shopee Live will make your guests feel right at home.

Dress Your Pets for Luck & Laughter with Ezlife 

Chinese New Year brings out the need for new clothes in red as it symbolises a fresh start. This year, let the joy extend to your furry family with Ezlife's Pet Chinese New Year Costumes! Choose from six adorable designs, each embodying wishes for luck, prosperity, and abundant happiness. Family photos just got a whole lot more unforgettable as you capture these playful pups and purring princesses in their festive finest.

Ezlife recently educated over 7,700 viewers over Shopee Live for proper measurement fit and symbolic meanings behind their designs. The livestream host  effortlessly tackled a diverse array of questions from "what do the Chinese words mean?” to “what size should I buy from my Chihuahua?”. He passionately explored each design, throwing in a playful joke about how the Lion Dance option would save you the cost of an actual troop this Chinese New Year performance.

As the clock strikes 8PM each night, Malaysians across the nation tune into Ezlife’s live stream to discover the latest gadgets to elevate daily living.

New Year, New Cosmic Cookware, New You!

Cookware sets are crucial in ensuring everything can be prepared efficiently and seamlessly. Through its dedication to aesthetics and health, Cosmic Cookware elevates the culinary experience. Investing in a high-quality cookware set makes cooking more enjoyable and motivating.

By popular demand from over 70% of 6,000 livestream viewers, Cosmic Cookware's host, Thivy introduced its proprietary 7-piece Cosmo Set. Made of ceramic, each piece is versatile and can be used for various cooking tasks, from searing and simmering to baking and roasting. Its non-stick surface lets you reduce fat and calories, so you can enjoy all the Nian Gao and glutinous rice without any worries at this reunion dinner.

Cosmic Cookware’s Shopee Live session takes streams every Tuesday, offering viewers additional Shopee Coins and 70% off vouchers throughout the session.

Declutter for the Festival with ILOVEHOME Official Store

This Chinese New Year, invite vibrant energy into your home with chic storage solutions designed to declutter with beauty. ILOVEHOME’s Toy Storage Box with Wheels comes in five stunning colours, offering stackable convenience in L and XL size options. These cleverly designed pieces tuck themselves neatly into corners, granting users the freedom to roll into the next room at will thanks to their built-in wheels. Lined up neatly, these boxes allow you to make the most out of your vertical space. Additionally, the detachable lid protects against dust, leaving toys clean and pristine.

In the middle of its New Year special Shopee Live session, a curious viewer asked, “how big is that toy storage box?” The host demonstrated just how big to over 32,000 viewers by climbing into its spacious depths with a cheeky smile. These spacious 39L and 70L storage boxes are ready to tame the clutter and bring order to your home.

ILOVEHOME is live-streaming every weekday at 9AM on Shopee Live to guide you towards a neater, more joyful home.

Unpacking the Symbols of Chinese New Year with Canny TC

Invite happiness and luck to your doorstep this Chinese New Year with the "福" calligraphy for prosperity. Canny TC’s carefully curated selection of vibrant ornaments act as a conduit for prosperity. Crafted from shimmering metallic gold and vibrant red paper, they come in over 15 dazzling designs to match your unique style to embrace the spirit of the new year.

As it was highly requested by most viewers, Canny TC debuted a hanging decoration featuring Ginkgo leaves. These 38cm ornaments bear the auspicious "财" symbol, promising wealth nestled within their leaves. A promise of overflowing fortune captivated viewers, who rushed to own a piece of this auspicious tapestry.

Every weekday at 4PM, join Canny TC as they unveil the hottest festive decorations for your home.

This Year of the Dragon, unlock Shopee Live’s magic as you discover new ways to decorate your festive haven or prepare the long-awaited reunion dinner. Let joy and laughter echo through your home, honour family traditions passed down, and remember, the most precious gifts aren't bought, they're built together.

Check out the Shopee CNY Sale now:

Tuesday, January 30, 2024

Shopee Influencers Champion Human-Centric E-commerce in 2024

Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling positive for their e-commerce opportunities in 2024. These affiliates are excited to humanise e-commerce with increased personalisation, engage with more users on posts and livestreams, and drive more traffic for local sellers aligned with their values.

The Rise of Human-Centric Content 

When asked on the e-commerce trends they are most excited to embrace in 2024, 75% of affiliates were enthusiastic about creating more personalised content for their audiences. Shopee Affiliates want to have more authentic engagements with their audiences (30%), seek to personalise their content further through product education posts and livestreams (30%), while the remaining want to collaborate with more local businesses to drive awareness (15%). 

“Our affiliates are leading the charge in humanising e-commerce, providing users with original content and ultimately, building a stronger competitive edge for our local brands and sellers. This powerful statement tells us that Malaysian consumers are craving something real. They're tired of the perfectly polished posts on their feeds. They want to connect with real people, with relatable stories, and genuine experiences,” said Kenneth Soh, Head of Marketing at Shopee Malaysia, during the launch of the study today.

Sharing on the importance of authenticity and personalisation, Shopee Affiliate Livestreamer Celeste Phuah believes that developing original content is important when building sincere relationships with their audiences. “As an affiliate livestreamer, I believe it is important to be honest and open with my audience during my product recommendation live sessions. I will share my opinions on the products they are interested in based on my own experiences. When I get questions from the audience, I do try my best to inform them on the various benefits and features about the products,” Celeste said.

Building Communities Through Two-Way Engagement

A resounding 94% of Shopee Affiliates anticipate a surge in user engagement through the power of authentic content and interactive livestreams. This data unveils a crucial shift in audience behaviour, highlighting the growing demand for genuine connections between Shopee buyers and sellers, with affiliates taking on the mantle to digitally bridge this gap.

Andrew Tay in his capacity as the Chief Operating Officer for Val Media, a digital portal that produces influential content, explained that his team is enthusiastic to see more engagements and interactions from their audiences this year. “In the last few years, we have been branching out from just doing product review articles, to creative informative videos and social media postings. It is inspiring to see the different ways Malaysians consume digital content and we look forward to creating more content that drives user engagement and traffic for our local sellers.”

Championing Local Businesses in a Digital World

When Shopee asked the surveyed affiliates on what they want to achieve this year, an outstanding 100% aspire to drive more traffic to local sellers in 2024. Additionally, 96% of them want to collaborate with more local sellers that are aligned with their values, reflecting their #ShopeeSapotLokal spirit in supporting Made-in-Malaysia products to fuel the nation’s vibrant digital economies.

“I enjoy working with local brands and sellers as I believe it is important to support our homegrown entrepreneurs. It lights up my heart when I drive traffic and awareness for a local seller selling hand-made or traditional products to my audiences. I can’t wait to collaborate with these sellers in 2024 to create family-friendly content that is aligned with my Muslim culture and values,” said Rita Zafran, Shopee Affiliate (Top Posting Creator).

Shopee Affiliates collectively believe that the age-old phrase ‘Honesty is the best policy’ rings true when adding a human touch to their product insights and brand recommendations. They want to build sincere and genuine connections with their audiences, and aim to partner more with local brands and sellers aligned with their social and cultural values.

The “Championing Inclusive Commerce 2024” study is part of Shopee’s thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands and sellers. Further insights on Malaysian affiliates will be shared in greater detail in the coming week. 

Wednesday, January 24, 2024

Malaysian Young Innovators Shine in Samsung's Solve for Tomorrow 2023: Winners Revealed

After months of intense competition and innovation, Samsung Malaysia Electronics and Universiti Malaya are thrilled to unveil the remarkable winners of the Solve for Tomorrow (SFT) 2023 competition. This competition, now in its fourth year, aims to inspire students to become adept problem-solvers by applying Science, Technology, Engineering, and Mathematics (STEM) knowledge to solve pressing societal issues. This year, the competition attracted entries from schools across Malaysia, reflecting a surge in enthusiasm and creativity among young students.
The winning teams, distinguished by their dedication, innovation, and ingenuity, are set to shape the future as leaders of our nation. Their impressive solutions addressed three central themes: Education & Learning, Sustainability & Environment, and Health & Well-Being, showcasing their potential to drive meaningful change in these vital areas.
Dato’ Roh Jae Yeol, Director of Corporate Affairs at Samsung Malaysia Electronics, praised the participating teams, stating, "Samsung's Solve for Tomorrow is an impressive platform dedicated to nurturing and empowering the younger generation, facilitating their growth, learning, and pursuit of STEM careers. This year's participants have impressed us with their problem-solving abilities and execution, inspiring everyone who has witnessed their work. These high achievers have not only devised innovative solutions but have also effectively addressed pressing real-life challenges within our communities. We at Samsung take pride in the dedication and creativity displayed by these young minds, as their projects stand as a testament to the transformative power of STEM education in driving meaningful change within our society."
The SFT competition was divided into multiple phases, with the finalists advancing to the prestigious December finale. There, they competed for prizes, including Samsung products. The winning teams and their outstanding projects are:
First Prize: Magnetic HydroOleoGuard Sponge from SMK Kubang Bemban
A unique blend of oil-absorbing water-repellent and magnetic properties called Magnetic HydroOleoGuard Sponge. This versatile sponge offers effective solutions for addressing oil spills and metal debris pollution.
They received Samsung products worth RM12,000 for their school and RM6,000 per member.
Second Prize: Creators of Tomorrow from SMK Sultan Ismail
An interactive learning application called Historeeze that integrates STEM fields with a focus on social sciences. It makes learning history engaging and accessible, enabling users to learn within their leisure time.
They received Samsung products worth RM10,000 for their school and RM5,000 per member.
Third Prize: Victernal from MRSM Bagan Datuk
An educational app called Educate is tailored for both teachers and students, analysing individual learning styles and monitoring students' educational progress. It offers solutions to enhance learning performance and alleviate the workload of teachers.
They received Samsung products worth RM8,000 for their school and RM4,000 per member.
Consolation Prize: H.I.P from SMK Puteri Wilayah
A cutting-edge apartment featuring an integrated recycling system is specifically designed to address waste management needs in high-rise apartments or buildings.
Consolation Prize: The Bees Knees from SMJK Kwang Hua
An intelligent and high-efficiency robot called Solar Fishing AI Robot is equipped with an AI camera and a solar-powered system. It is designed for sustainable fishing practices, minimising harm to ocean beds and significantly lowering the risk of bycatch.
Each team will receive Samsung products worth RM4,500 for their schools and RM700 per member.
The teams showcased an extraordinary commitment towards addressing critical societal challenges through STEM solutions. Their innovations left a lasting impression on our esteemed panel of judges and highlighted the potential of young talents in Malaysia.
“It is a privilege to witness the exceptional talent and innovation displayed by these young participants. Their prototypes are a testament to their deep understanding of real-world challenges and their ability to deliver practical, impactful solutions. The competition has highlighted their dedication and creativity, and I am confident that these aspiring innovators will make a positive impact on our society. I extend my heartfelt congratulations to all the winners of this prestigious competition for their outstanding achievements, and I look forward to their continued growth and contributions towards a brighter future for our nation," said. Ir. Dr. Mas Sahidayana Mohktar, Director of Universiti Malaya STEM Centre and a judge of the Solve for Tomorrow 2023 competition, conveying her astonishment at the outstanding entries and presentations from the finalists.
The SFT competition would not have been possible without the dedicated mentors, including employees from Samsung Malaysia Electronics and Universiti Malaya, who supported and guided the semi-finalist teams throughout their journey. This year's winners will have the opportunity to further develop their projects and gain valuable insights from professionals in their respective fields, thanks to the guidance of dedicated mentors. The journey doesn't end here; it's just the beginning of a promising future for these exceptional students.
The SFT competition has been an integral part of Samsung Malaysia Electronics' commitment to fostering innovation and supporting the next generation of leaders in STEM fields. By providing students with a platform to tackle real-world problems and encouraging their creative thinking, the competition not only equips them with invaluable skills but also inspires them to be change-makers in their communities.
Universiti Malaya's involvement as a partner has been instrumental in nurturing and guiding these young talents. Together, Samsung Malaysia Electronics and Universiti Malaya continue to inspire and empower the future leaders of Malaysia.
For more information about Samsung’s Solve for Tomorrow, please visit:

Wednesday, December 20, 2023

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy as evidenced by 98,000 new sellers joining our ecosystem this year  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

Shopee Super Live Streamer Awards 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

  • Super Essentials Livestream Brand: MYDIN Malaysia

  • Super Fashion Livestream Brand: XES Shoes

  • Super Lifestyle Livestream Brand: STABILO Official Store

  • Super Electronic Livestream Brand: 70mai

  • Super Beauty Livestream Seller: KL-PHARMACY

  • Super Essentials Livestream Seller: PHINIX STORE

  • Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

  • Super Lifestyle Livestream Seller: JAYATECH

  • Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks. 

Shopee Super Aspiring Brand Awards 

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes. 

  • Super Aspiring Brand - FMCG: SKINTIFIC

  • Super Aspiring Brand - Fashion: Zoe Arissa Luxe

  • Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

  • Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards 

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

  • Super Mobile & Smart Devices Seller: Spraygadget

  • Super Home Appliances Seller: The White Goods

  • Super Tech & Gaming Seller: Impulse Gaming

  • Super Fashion Apparel Seller: LAU THING HIM

  • Super Fashion Shoes Seller: Webee

  • Super Fashion Accessories Seller: Grimo

  • Super Beauty Seller: LONKOOM

  • Super Essentials Seller: Khairul Aming

  • Super Baby & Kids Seller: Momo House

  • Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities 

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards 

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

  • Shopee Super Influencer: Nyokki Ho 

  • Shopee Super Influencer: Fateha

  • Shopee Super Influencer: Chang Yong 

  • Shopee Super Influencer: Hasha Shah

  • Shopee Super Influencer: Nurul Najiah Hassan

  • Shopee Super Influencer: Nurhasuna

  • Shopee Super Influencer: Afiqchii

  • Shopee Super Influencer: Toklez

  • Shopee Super Influencer: Dina Sallehuddin

  • Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards:  

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

  • Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

  • Shopee Super Affiliate Livestreamer: Ng Su Ling

  • Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

  • Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

  • Shopee Super Affiliate Livestreamer: Chew Shiau Yin

  • Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

  • Shopee Super Affiliate Influencer: Norita Binti Omar

  • Shopee Super Affiliate Influencer: Indriana

  • Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

  • Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognizing Valued Partners 

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC)...