Malacca-Based Motorbike Dealership Sets Records on Shopee Live

BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

The livestream campaign not only built excitement with pre-hype livestreams and exclusive livestream-only RM799 off deals on 7th and 8th of September,  BLH Motor consistently educated buyers about the features of top trending motorbikes such as Yamaha Y15ZR, Yamaha Y16ZR, Yamaha LC135, and Yamaha Ego Avantiz. BLH Motor decided to experiment with livestream during 9.9 this year when they noticed many automotive sellers on it, hoping to utilise the new channel to reach the Malaysian motorbike community to offer full bikes, parts, and accessories.

On 9.9 Super Shopping Day, RM999 livestream-exclusive vouchers off motorbikes priced RM9,999 and above were snapped up by livestream viewers. After asking questions in the chat box, live shoppers put the desired bikes into their shopping cart, remaining assured that they would get after-sales service and care as if they had purchased the bikes in a physical dealership, such as free towing for breakdown incidents and consultations regarding the motorbike. 

The widespread popularity and overwhelmingly positive feedback from Shopee’s gearhead fans highlighted BLH Motor’s successful efforts in appealing to a wider community online and levelling up for sustainable growth. “Never in our time would we even think about doing live streams for motorbikes. This has been such an exciting learning experience, and a major eye-opener. Shopee was there for us every step of the way providing ample support and guidance, which enabled us to expand our market reach and sell more bikes,” according to BLH Motor’s spokesperson. 

”Live streaming is similar to selling something offline, except with bigger reach whilst providing a similar level of engagement and interaction. Buyers can engage sellers through Shopee Live within the comfort of their own homes — it is easier and more interesting — effectively another way for online customers to connect with us,” added BLH Motor.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “We’re so overjoyed whenever a seller who is new to Shopee Live experiments and performs well. More and more Malaysian sellers are discovering that livestream is a great way to create engagement, urgency and drive conversions, even with more expensive items such as motorbikes. Congratulations to BLH Motor for achieving such great results for 9.9!”

The tremendous success of the campaign has motivated BLH Motor to look out for future livestreams and utilise Shopee platform features to continuously live-demo more bikes.  The demand for BLH Motor’s mopeds over 9.9 Super Shopping Day surpassed regular orders in their category by over 15 times, showcasing the power of Shopee Live and how sellers can leverage on this for more growth. 

BLH Motor expresses its sincere gratitude for Shopee’s 9.9 supporters who made their Shopee Live campaign such a fun experience. The company remains dedicated to being the trusted choice of a variety of Yamaha, Honda, SYM, Benelli, Modenas, and WMoto motorbike, service and repair, and spare parts.

*BLH Motor’s Shopee Store: https://shopee.com.my/blhmotor

Quaker Malaysia Introduces Zahirah Macwilson as its Latest Brand Ambassador

Quaker, the world’s no.1 oats brand[1] is proud to announce its collaboration with Malaysian celebrity, Zahirah Macwilson as its official brand ambassador for Malaysia. This partnership marks a significant milestone for Quaker as it sets out to inspire Malaysians to embark on a transformative journey of building the foundations for their lives and nurturing their physical well-being through the power of oats.

With over 140 years of heritage, Quaker takes pride in its wide array of offerings which is encompassed of 4 key ranges – Quaker Base Oats, Quaker 3in1 Oat Cereal Drink, Quaker Multi-Grain & Quaker Oat Cookies. This makes exploring the world of oats enjoyable and accessible for all, regardless of age and occasion be it breakfast, whole meal, or on-the-go snack. With 7x more fiber than white rice[2], Quaker Oats is not only a heart-healthy alternative but also an excellent addition to any diet, keeping consumers full longer & powering up their day.

Debra Deyvitah, Marketing Manager of PepsiCo Malaysia said, "Quaker Oats are super grains that work hard to nourish and build strong bodies through multidimensional benefits such as nutrient density, lasting energy, heart health, and digestion. We understand that while sometimes the circumstances of everyday life can get in the way of building the strong body and mind that we need to thrive, we believe that it should never be a barrier to good nutrition. That is why we are excited to introduce Zahirah Macwilson as our Brand Ambassador for Malaysia. Her passion for well-being despite her busy schedule embodies the essence of Quaker. Through this partnership, we hope to continue to empower Malaysians to live better lives by embracing the simple goodness of Quaker.”

As an avid fan and long-time consumer of Quaker products, Zahirah incorporates Quaker into her daily meal plans. "I love oats and Quaker has been a part of my life ever since I could remember. Its wide variety of products have been a game-changer for me. Whether I need a quick breakfast fix, something to pair with my meals, a nutrition boost, a sweet treat, or something to give me a sustained burst of energy to keep me going, I can always turn to Quaker. Moreover, the versatility of the products allow me to experiment with different recipes which has been an exciting journey for me. I look forward to sharing this joy and discovering the benefits of oats together with my fellow Malaysians as Quaker’s Brand Ambassador,” said Zahirah Macwilson, Quaker Ambassador 2023.

With a commitment to creating products that boast good taste while preserving its nutritional benefits, Quaker has been known for keeping consumers feeling full for a longer period of time[3], hence helping them curb unnecessary snacking and maintain a balanced diet. Moreover, the consumption of Quaker Oats have been widely recognised for their ability to gradually lower cholesterol[4] levels, making it a heart-healthy choice for individuals of all ages.

Quaker invites Malaysians to join Zahirah Macwilson to incorporate the goodness of oats in their daily meals and explore different ways to enjoy it such as through the Nasi Goreng Quaker, Onde-Onde Quaker Oats Cookies, Nutty Fruity Oatmeal, and more with the recipes found on its website or follow Zahirah on Instagram for updates on her well-being journey with Quaker.

Malaysians can catch Zahirah on Quaker Malaysia’s latest brand advertisement on YouTube. For more information about Quaker, please visit https://quaker.com.my/ and follow Quaker on Facebook and Instagram for the latest promotions, events and updates. 

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[1] Source Euromonitor International Limited; Staple Foods 2024 edition, as per hot cereals definition, retail value sales; rsp, all retail channels, 2023 data.

[2] USDA Food Composition Database per 100g reference amount between Quick Oats 08402 and White Rice 20444.

[3]  Rebello CJ. et al. (2013). J Am Coll Nutr 32(4):272-279;Rebello CJ. et al. (2014). Nutri J 13(49) online doi: 10.1186/1475-2891-13-49; Rebello CJ, et al. (2016). J Am Coll Nutr 35(1): 41-49. 

[4] Amount recommended for cholesterol lowering effect is 3g/day. Beta-Glucan from oats can help reduce cholesterol levels.

Shopee Launches First-of-its-Kind Nationwide Campaign

 ‘Shopee Spotlights Local — Unveiling Malaysian Gems’ calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.

By making the book, the first of its kind in this country, available to the public from 31 August 2023, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. Upholding its mission of using technology to help the underserved, Shopee empowers sellers by identifying and highlighting local sellers for better access to marketing solutions and hyper-localised campaigns, managing them so they succeed on Shopee, increasing seller education via its free Shopee University courses, and providing incentives so they find more opportunities on Livestream commerce.

The 100-page, full-colour booklet (downloadable in English and Bahasa Malaysia on Shopee Malaysia PR Newsroom website) is the first part of a series of episodic content that gives voice to Malaysian sellers breaking barriers online. It profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses. In addition, the book includes street-level stories and testimonials of sellers who have used their online success to uplift others in their communities.

Shopee is using the Shopee Spotlights Local campaign and authentic seller stories to promote greater awareness on how buying from small, independent sellers in our neighborhoods preserve local industries, reduce the carbon footprint, increase the level of personalised offerings, and encourage more homegrown entrepreneurs and innovators. Doubling as a handy guide for users to protect themselves, the book offers tips on shopping safely, understanding Shopee Guarantee, identifying responsible sellers, and its 100% Authenticity policy.

The vignettes about sellers pursuing their dreams online and showing us that Malaysians from all walks of life can build communities, include:

• Zeeda Aziz of Pasar Kedah, who did not let her leg amputation stop her from expanding her ikan bilis business online

• Edward Wong of HomeDecoStore, who listened to his customers and designed prayer mats customised to local preferences 

• Hafiz Oon of Mr Bentong, whose popular ginger juices have garnered so much word of mouth that he sources from ten ginger farms in Pahang to meet demands

“Malaysian businesses near you are often the beating heart of our local economy and the backbone of our communities. When you shop locally online, you are supporting Made-in-Malaysia products from underserved communities. We are heartened to see the support that many of our local sellers continue to receive through their online businesses, and remain committed to partnering with and supporting them in their e-commerce journey,” said Kenneth Soh, Head of Marketing at Shopee Malaysia.

Shopee aims to distribute 15,000 free copies of the booklet to users free in all states as they receive their parcels from SPX by Malaysia Day. The online version of the book is available for download at: https://sites.google.com/shopee.com/prnewsroom/home

Forever Yours - For the love of the game - Rich Paul for New Balance, featuring the 550

Rich Paul for New Balance.

The 550 and classic court apparel

are a love letter

to the youthful feeling of all-consuming affection.

Before he was a CEO and industry changing agent,

Rich Paul was a kid who loved the game.

The ‘Forever Yours’ 550

combines elevated material construction

with a palette of purple, pink, and navy blue.

The 550’s standard leather upper is swapped out for suede,

rendered in a soft yet striking shade of purple.

This soft, luxurious approach to the 550’s classic court style

is rounded out with graphics

featuring the collection’s romantic imagery

and co-branded details.

This playful execution of romantic imagery celebrates

taking this youthful,

almost reckless approach

to the object of your affection,

whether it’s the game, or the one. 

Flowers of romance: 

An embroidered monogram ‘RP’ logo,

intertwined with a decorative rose,

features throughout the collection.

Loving detail: The ‘Forever Yours’

imagery is subtly applied

but stands out through embroidery

and puff printed graphics.

Rich Paul x New Balance 550 footwear and apparel,

which contains pigskin,

it will be available through www.newbalance.com.my,

while the New Balance Pavilion KL outlet

will solely carry the footwear

starting from 14 July 2023,

To learn more about the Rich Paul x New Balance 550 collection,

please visit this website here.

How To Choose a Reliable Upholstery Shop in KL

 

How to choose a reliable upholstery shop in Kuala Lumpur? When your furniture has some wear and tear due to long usage, it is time to get a professional upholstery shop to get it reupholstered so that it can last longer.

 Here Are Some Tips On How to Choose A Reliable Upholstery Shop in KL:

 ●       Upholstery Services

When deciding on a reliable upholstery shop in Klang Valley, it is best to check out what type of services that they are specializing in. This is to get the best work result for your furniture. If you are curious to know more about their upholstery and furniture restoration work, feel free to give them a call for more information. This will help you decide on the best choice for cushion repair or upholstery needs.

 ●       Upholstery Pricing

Before you approach a company for upholstery service, be sure to survey the current market price. Do note that the lowest price may not always be the best choice.

 ●       Customers Testimonials

Check out the reviews online to see what others are saying about the upholsterers' service for you to get more information on the service provider's techniques, skills and their quality of work. This will allow you to decide if you would want to engage their services.

 ●       Customers Reviews

Ask your friends or colleagues for recommendations for reliable upholstery service around where you are located. Their feedback will be helpful when you are looking for a trusted furniture service provider.

Estimated Work Duration

Ask about when your upholstery job can be completed. Some customers may need the reupholstered furniture back by a certain date for eg in time for a party or retail shop launch.

Are you still looking for a leather sofa repair in KL? Contact Top Sofa Repair, sofa repair shop based on Ara Damansara for upholstery and furniture repair services. They provide quality service and they are able to pick up and deliver your sofa and furniture at your doorstep including Shah Alam, Kajang and Subang Jaya.

 

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two thirds of influencers are focused on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

To achieve this, influencers engage consumers through Shopee Live with 6 in 10 influencers prioritising more personalised video content that revolve around personalised niches and becoming expert at promoting relevant products through reviews, unboxing, tips, and tricks, and live demos.

With the rise of value-based shopping, unboxing has become a popular trend with younger generations entering the marketplace participating in live discussions with Shopee’s influencers. Live-shopping has become the most trusted platform among these audiences for personal advice, two-way feedback, and product clarifications with compelling proof. Influencers can use these insights to showcase the full potential of products and demonstrate their effectiveness in action, while developing their authentic voices and collaborating with other influencers within their niche spaces.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to see such optimistic feedbacks from our influencer community and are thrilled to see their growth. These influencers will be a key driving factor in shaping the future of the digital economy and we are glad to see them take a step forward to widen their knowledge and skills through our Shopee Masterclasses. We are committed to helping our influencers cultivate more meaningful and loyal relationships online through our Shopee Affiliate Programme, Shopee Influencer Marketing Programme, and Shopee Live."

Motivated to upskill their content to better engage audiences and rise in this digital economy, 6 in 10 influencers intend to widen their knowledge on marketing and business strategy. Shopee offers various programmes focused on uplifting influencers such as Shopee House where creators get together bi-monthly to share, connect, and get to know each other, and Shopee Masterclass, a virtual programme where creators have knowledge-sharing sessions.

Shopee's Masterclass has upskilled over 500 local influencers since its inception in August 2022. It is a space where renowned influencers such as SoImJenn, Safuan, Ceddy, and Dato’ Calvin have shared with aspiring influencers their experience to upskill their content creating skills. Content creators can also learn the skills to improve their earnings via brand sponsorship and the Shopee Affiliates programme.

In support of influencers’ new year resolutions, Shopee will continue incorporating opportunities at its Shopee Influencers Fest, allowing influencers to continue widening their connection in the community and foster relationships with brands. In addition, Shopee’s KOL Masterclasses will incorporate more educational materials to help them adapt to evolving trends in ecommerce.

Shopee Unveils How Malaysians Gear Up for Digital Inclusion

Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

1. Increased and savvier use of digital services

When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.

Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee's circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses. 

2. Growing adoption of digital services for rural communities

When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.

“We continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantar’s Strongest Malaysian Brand in the ‘General Retailers’ and ‘Lifestyle App’ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.

3. The rise of younger, more purposeful buyers

With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.

Terence Pang, Chief Operations Officer at Shopee said, “We have seen in the past two years, how adoption of digital services like e-commerce can improve people’s lives and transform the way consumers and businesses connect. Despite many having come online, we’re only just past the starting line in Malaysia’s digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.”

Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.

‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report is part of Shopee’s thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week.