Thursday, December 16, 2021

'Cerahi Kehidupan Bersama TOP' Returns Bigger and Better to Support 333 Children from Single Mother-Led Families

photo provided by TOP

The daily struggle of single mother-led families in Malaysia 
Has worsened during the COVID-19 pandemic.  
More than 150,000 single mothers 
Have registered for aid with 
The Ministry of Women, Family and Community Development.
A survey found that single mothers are the hardest hit group 
During the pandemic as they are the main breadwinner 
And the sole caregiver for their families. 
For financially stretched single mothers, 
The back-to-school season can be highly stressful 
As they need to provide for their children's future on a tight budget.
Understanding the need of single mothers, 
The Cerahi Kehidupan Bersama TOP (Brighter Future with TOP
Charity fund-raising campaign 
Returns bigger and better in collaboration 
With Jabatan Kebajikan Malaysian (JKM), AEON and Shopee, 
With the goal of equipping students from single-mother led families 
With back-to-school essentials for the 2022 school year. 
JKM shortlisted current aid recipients including single mother-led families 
As well as those who are care-givers for bed-ridden 
Or differently-abled family members. 
Priority was given to families with children 
Starting Primary One in 2022. 
Meanwhile, TOP identified families 
Who had experienced reduced or lost income 
During the pandemic through media reports. 
Priority is given to families with children 
Who will start Year One in 2022. 
TOP has contacted these single mothers 
To obtain details on the sizing and other requirement 
For the 333 children involved. 
TOP reached out to these mothers individually 
For sizing details and to personalise 
The back-to-school essentials for 333 children.
A portion of sales from selected TOP detergent products 
Across AEON stores and Shopee platform 
(via the official Southern Lion store) 
From November 25 to December 26, 2021 
Will be channeled to equipping these 333 primary school students.
The back-to-school essentials include brand new school uniform, 
School shoes, socks, stationery set, pencil case, 
And colour pencils for each child. 
Each family will receive a 2.3kg pack of TOP powder detergent, 
While the children will receive a soft toy, 
And an exclusive illustrated book 
By multi-award winning children's picture book author and illustrator Emila Yusof, 
Who has created more than 40 books for children 
Such as the Dina series that includes My Mother's Garden, 
My Mother's Kitchen, My Father's Farm and the latest, Dina's Art Class.
TOP will deliver the personalised back-to-school packs to JKM offices 
In 12 states for distribution to the single mother-led families in 2022, 
Ahead of the new school term.
Since its inception in 2015, 
The Cerahi Kehidupan Bersama TOP campaign 
Has benefited 2,880 children from 85 communities nationwide 
With back-to-school essentials, 
While contributing TOP detergent products 
To their families and caregivers.
Just in time for the back-to-school campaign, 
The brand has introduced 
TOP Gentle Care Advanced Micro-Clean Tech liquid detergent 
That can remove 99.9% of viruses (COVID-19 and Influenza A) and bacteria.
TOP Gentle Care is formulated with Caring Touch Tech 
For an overall skin-nurturing experience. 
Powered by plant-based active ingredients 
Which are free from the five most common allergens that trigger skin sensitivity, 
It is suitable for the wellbeing of the entire family's skin.  
The skin-loving pH formula is dermatologically tested, 
With a lasting citrusy fresh and clean fragrance. 
This gentle, skin-friendly detergent uses 3X Stain Busting Tech 
To effectively remove even the toughest stains 
By penetrating deeply through fabric layers, 
Pulling out stains and keeping dirt from redepositing onto laundry. 
TOP Gentle Care uses Fibre Care Tech to protect clothes 
By conditioning fabric at the fibre level 
To help clothes retain the look and feel of newness for longer.
During the pandemic, 
TOP has become a comforting presence for many, 
Helping to ease the burden of Orang Asli students and their families, 
Single mothers, front liners, vaccinators and the homeless 
Through product contributions totaling approximately  RM600,000. 
The brand has also raised spirit 
With the rousing tribute song 'Bebas Melangkah'.
"While the pandemic has been difficult for all of us, 
Malaysians are proving resilient and bouncing back 
By lifting up and supporting those who are most in need. 
TOP is proud to play our part as Keluarga Malaysia 
Being here for you in good times, and tough times. 
The Cerahi Kehidupan Bersama TOP campaign 
Is more needful than ever as it reduces the burden on single mother-led families, 
And encourages children to readjust to in-person school again.
We understand that some children will face anxiety 
To return to school after spending a long time at home 
Which is why we are including a soft toy 
And a beautifully illustrated limited edition book 
By famed artist, author and children's book illustrator Emila Yusof 
To help educate them on the correct technique of handwashing 
In preparing them to get back to school," says Ms Ling Ai Li, Marketing Manager of Fabric Care Division at Southern Lion Sdn Bhd. 
Commenting on the cooperation, 
JKM commended and lauded the noble efforts of TOP 
In organizing the Brighter Future with TOP initiative 
Which can benefit those affected during the Covid 19 pandemic.
For Emila Yusof the collaboration with TOP 
Allows her to provide gentle guidance on health and hygiene to children 
Who are still coping with life changes due to the pandemic 
Through the story of Kiki that follows a young girl 
In a typical pandemic day with her mother's frequent reminders to wash hands, 
And to wash clothes. 
"Children remember the stories their mothers tell them 
At bedtime well into adulthood, 
And the illustrations act as a visual reminder on what they should do. 
I'm delighted that this collaboration with TOP 
Can bring comfort and more closeness 
Between single mothers and their children," says Emila.

The limited edition book 'Kiki Menentang Dunia Kuman' by Emila Yusof 
Will be gifted to all the Cerahi Kehidupan Bersama TOP recipients. 
The public can redeem this beautifully illustrated book 
By purchasing RM45 and above of TOP detergent 
Or Kirei-Kirei hand wash products in a single receipt 
From AEON or Shopee via Southern Lion Official Store, 
Whatsapp 018-6688025 with their details and proof of purchase 
Before answering one simple question. 

For more information, 
Please visit
"This is the first year that we are working with Shopee 
For the campaign as we notice that 
Consumers are increasingly purchasing our products on this platform. 
We hope that it will result in a higher collection
And the opportunity to help even more children than the 333 
That we have committed to aiding. 
Help us help more single mothers and their school going children 
So they can enjoy a brighter future," 
Adds Ms Ling in closing.
To find out more about TOP products and the campaign, 
Or call customer care line at 1800-88-0133. 

Monday, November 15, 2021

Netflix is now on Astro

Photo provided by Astro

Astro unveiled its all-new Astro experience on 9th November 2021,
Enabling customers to stream Netflix on Astro TV 
And enjoy better value and savings with new subscription packs. 
The all-new Astro packs are designed for customers 
Who love the streaming and connected world, 
Enabling them to stream all the shows they love on Ultra Box and soon, Ulti Box. 
Customers can now enjoy their favourite shows all in one place with Astro
From global streaming services like Netflix, 
Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+ 
To all of Astro’s flagship shows and the best of live sports 
In one place - on the big screen and on personal devices.
Euan SmithChief Executive Officer of Pay-TV and Group COO, Astro said, 
“Listening closely to our customers, 
We are reimagining the entire Astro experience to suit their needs, 
Providing more choice, more outstanding content, more control & more value. 
We are delighted to be partnering with Netflix 
To bring their great content slate through Astro 
As part of a one-stop entertainment centre. 
Simplicity has become a core pillar for us in recent times, 
Driving us to transform the Astro experience 
Into a holistic easy-to-use, go-to platform, 
Making our customers’ entertainment seamless. 
The exciting new features on the Ultra Box 
Enable our customers to enjoy even more of their favourite local shows 
And live sports from Astro 
And now includes all of Netflix’s Originals, films and documentaries. 
This exciting new addition comes alongside our ongoing collaborations 
With Disney+ Hotstar, HBO GO, iQIYI and TVBAnywhere+, 
With more streaming partners to be announced in the months ahead.”
Photo provided by Astro

Tony Zameczkowski, Vice President for Business Development, APAC, Netflix, said, 
“We’re thrilled to bring an elevated multi-device entertainment experience to more Malaysians. 
At Netflix, 
Our goal is to offer the best-in-class entertainment to our members, 
And we’re thrilled that through this partnership with Astro
More Malaysians will be able to experience and enjoy our entire catalogue — 
Whether it be Hollywood blockbusters like Red Notice
Spanish series like Money Heist, Korean content the likes of Squid Game, 
Which is a huge favourite among fans in Malaysia”.
Euan continued, 
“We are accelerating our innovation muscle to provide customers 
With an unparalleled viewing experience across all screens, 
Through our Ultra and Ulti Boxes and Astro GO. 
Customers using these products can immediately enjoy 
The full functionalities of the new Astro viewing experience across linear TV, 
On Demand, Cloud Recording and Continuous Viewing. 
For new customers the Ultra and Ulti Plug & Play Boxes 
We announced recently are gamechangers - 
They can be self-installed by a customer 
And run solely on a broadband connection, 
Meaning it’s no longer compulsory to have a satellite dish. 
We were the first in the region to launch 4K High Dynamic Range 
And Dolby Atmos capability to bring sports fans a premium viewing experience 
In crystal clear 4K UHD. 
Today, we hit another milestone by aggregating the Netflix app
Directly onto Ultra Box so that customers can stream Netflix content seamlessly 
For an unbeatable big screen experience at home. 
More apps including Disney+ Hotstar will quickly follow, 
Making us the Number 1 aggregator of the best streaming services in Malaysia.”
Azlin ArshadCommercial Director of Astro, shared, 
Astro’s all-new packages are specially curated 
And designed to meet our customers’ diverse entertainment preferences, 
All at amazing value. 
Watch Netflix’s premiering titles Red Notice and Squid Game side by side 
With Disney+ Hotstar’s Shang Chi and the Legend of the Ten Rings 
And Jungle Cruise or HBO’s And Just Like That and Succession, 
In addition to a wide variety of Astro’s own Korean, Asian 
And local favourites such as Maharaja Lawak Mega, 
Gegar Vaganza, Dukun Diva and many more. 
Customers have the choice to remain on their current packs, 
But we know that many will want to upgrade to the exciting new packs 
To stream all the amazing content from our streaming partners 
And enjoy a big screen experience
Our new packs come with flexible contract terms of 0, 12 or 24 months 
To suit customers’ preferences. 
Customers who sign up for our Broadband packages 
Can also enjoy complimentary Netflix subscription for 3 months.*.”
Astro’s new packages are Primary pack, 
Entertainment, Sports, Movies, Entertainment Plus, 
Premium 1, 2, 3 and Platinum. 
The Entertainment Plus pack, 
Premium 2, 3, and Platinum includes Netflix 
Alongside the best of Korean & Horror shows, 
Plus a variety of entertainment such as HGTV HD, 
Cartoon Network HD and Asian Favourites. 
The new Astro experience is specifically redesigned 
To empower customers 
So they can now stream all the shows they love in one place, 
With an intuitive interface and a single bill. 

Sign up now at
*Limited time offer starting 15 November 2021. 
Terms & conditions apply.

Saturday, October 30, 2021

Go Shop’s 7th Birthday ‘Happy Together’ Celebration with the Biggest Deals

photo provided by Go Shop
Malaysia’s leading home shopping and ecommerce business Go Shop
Kicks off its 7th birthday celebration with its Happy Together Live Party
For the weekend (30 October – 31 October)
Featuring Go Shop hosts and special artiste appearances
Such as Dato Sri Siti Nurhaliza, Datuk Aznil Hj Nawawi,
Datin Hajjah Fouziah Gous, Dato Aaron Aziz,
Ustaz Munif Ahmad, Gan Mei Yan,
Wang Chun Pin and Yoon Ng. 

This is Go Shop’s biggest event for the year
With over RM3.5 million worth of free gifts and Buy 1 Free 1 deals
For its best-selling products ranging from household appliances,
Kitchen & dining, food, fashion and beauty
As well as digital products.
photo provided by Go Shop
Catch the Birthday Live Party
From 9am – 1pm on Astro CH118 and 4pm-8pm on CH303 respectively
Or stream on Go Shop mobile app and web.
The Happy Together Live Party marks the start of
o Shop's month-long birthday special
Throughout November and exclusive promotions across its platform.

Christinne Lim, CEO of Go Shop said:
“Go Shop has grown into
Malaysia’s leading home shopping and ecommerce business
Thanks to the strong support and trust that our customers,
Partners and vendors have given us over the past seven years.
Themed around ‘Happy Together’ for the 7th birthday celebration,
Go Shop is looking forward to bringing joy
And a delightful shopping experience to our customers.
We are committed to serving customers
With our exciting and entertaining content,
Trusted brands and products,
Differentiated value bundles and great customer experience.”

“The extended MCO has been a huge catalyst
In accelerating online shopping.
At Go Shop,
We have seen our digital platform strengthening
With an increase in sales coming from online platforms.
As the popularity for health, fashion, fitness
And leisure products increased during lockdown,
We have successfully onboarded more brands
And product line ups for these categories
And collaborated with our partners
To produce more live shows that focuses on fitness and wellness.”

“We are a household-known shopping platform
That offers quality and trusted brands of home appliances,
Kitchen and dining wares
To meet the demand of modern households –
Smart, convenient, multifunctional and healthy-living.
In addition,
We are constantly adding more products and choices
To meet our customers’ needs.
During the year,
We have also launched our first and very own clothing and bedding line -
Royal Field and La Belle,
Go Shop exclusive brands,
To provide more options of quality products to our customers,”
Christinne added.
photo provided by Go Shop
Go Shop’s 7th Birthday ‘Happy Together’ campaign
Offers RM7 million vouchers giveaway,
Discounts of up to 80%
And exciting weekly deals
From 1 November till 30 November 2021
Customers can look forward to
A line-up of new product launches this November
For greater choice and variety.
These products include modern and vibrant cookware,
Furniture, and beddings for customers to spruce up their homes,
Just in time for the new year. 

Throughout the campaign period,
Customers can enjoy up to RM77 when they spend RM650 and above.
To top it off,
Customers can snatch RM7 discount vouchers daily
From 1 to 7 November
And join in the Happy Spin & Win Game
From 17 to 30 November 2021
To win RM170,000 worth of prizes
On the Go Shop app B
esides enjoying exclusive discount and rebate
When they make their purchases
With GrabPay eWallet and,
Public Bank, CIMB and Standard Chartered cards
During this campaign period. 

Tune in daily to Go Shop Channel on Astro
– Go Shop RUUMA CH118,
Go Shop GAAYA CH120,
Go Shop BAARU CH111 in Bahasa Malaysia
Or CH303 in Mandarin,
And MYTV CH 120,
To discover Go Shop’s birthday deals and offers.
Visit Go Shop online at 
Or download the Go Shop app 
From Google Play and App Store. 

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