Friday, June 24, 2022

Shopee to help local sellers boost sales with more collaborative features

 

Shopee seeks to help local sellers attract more new 
And returning customers on the platform 
With new and more collaborative seller marketing tools.
 
According to Kavan Sito, 
Director of Shopee Malaysia, 
Starting Q3 this year, 
All sellers can expect to expand their reach 
Through over 13,000 Shopee affiliate partners 
To gain a wider audience and boost sales 
Via Shopee Affiliate Marketing Solution (AMS).
 
The affiliate partners include social media influencers, 
Coupon and cashback platforms, 
Price comparison platforms and content publishers.
 
Selected sellers who participated in AMS 
Between October and December last year 
Achieved up to 16 times return on their advertisement investment.
 
Speaking at the Shopee Seller Summit on 16 June, 
Sito said that reviews are essential to help create trust 
And appeal for a product online. 
As such, 
Shopee will also be enabling sellers to reward users 
For leaving useful product reviews.
 
Apart from that, 
The platform will also be enhancing its voucher features 
That will enable sellers to incentivize new buyers 
As well as reward repeat buyers for their loyalty.
 
“These are among many innovative seller marketing features 
That Shopee will be launching in the coming months 
To help sellers drive long-term business growth,” Sito said.
 
The Shopee Seller Summit-themed 
“Level Up: Driving Growth Together” 
Was held at Sunway Resort, Petaling Jaya, 
Attracting 500 physical and close to 2000 virtual participants.
 
Sito said, 
“Shopee remains committed to upskilling and empowering local businesses. 
Apart from free training modules provided through Shopee University, 
Shopee is glad to be the trusted partner of government agencies 
To support local communities and drive training initiatives 
That help to upskill local businesses. 
This includes supporting sellers of all types, 
Even some 5,000 university student entrepreneurs 
Kickstarted their online selling journey through 
The Siswa Mall initiatives in collaboration with the Ministry of Higher Education.”
 
Shopee Seller Summit is also part of the #ShopeeSapotLokal 
Initiative that aims to drive inclusiveness 
And create more opportunities for local communities.
 
An avid user of Shopee's programmes 
Such as Facebook Collaborative Ads (CPAS) 
And Seller Affiliate Programme, 
46 years old Kelvin Yam, 
Who runs a stationery store - 
CX Trading on the platform said that 
The programmes had not only incentivised him 
To market his Shopee products on Facebook 
But also helped increased his average monthly sales by more than double.
 
“These programmes were very helpful for me 
To scale my Shopee business as I saw an almost 5X increase in sales. 
I am now generating an average monthly sales of about RM50,000,” Yam said.
 
Another seller, Ammar Izzuddin, 33 
Believes that beyond learning, 
One also needs to network and learn from other sellers 
To gain further experience in selling.
 
Ammar who sells baby products on Shopee said, 
“Through the networking opportunities 
At the Shopee Seller Summit, 
I gained insights on how other sellers strategise 
And forecast business opportunities, 
As well as manage their resources. 
These are all very insightful 
To help us understand how we can do better and scale in the long run.”
 
Ammar has been a loyal participant of 
Shopee Seller Summit for four consecutive years.
 
Sellers looking to impart their skills and knowledge 
Can look forward to the ShopeeXperts programme applications 
In early August this year. 
Through this programme, 
Selected top-performing sellers 
Will be given an insightful 1-month training in marketing, 
Operations, sales and presentation skills. 
This is a chance to establish credibility as qualified trainers 
And be able to help other sellers to drive growth for their businesses.

Monday, May 30, 2022

Shopee enables more sellers to grow their business with new Facebook Ads on Shopee Seller Centre

 

Shopee is one of the first e-commerce platforms to integrate Facebook Ads for its community of over 20 million online sellers, empowering them to boost their reach and sales

 


 

 

KUALA LUMPUR, 30 MAY 2022 – Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announced that Facebook Ads is now officially available on Shopee Seller Centre across Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam, empowering the region’s largest community of over 20 million sellers with new tools to grow their businesses.

 

With 95% of Shopee users relying on Facebook and Instagram to discover new brands and products, this integration enables sellers to boost their online presence by tapping Facebook, Instagram and Audience Network channels to help drive traffic to their official Shopee stores. Facebook Ads also allows for greater personalisation of ads that are served based on users’ preferences and behaviours on the platform, thus promoting order conversion and maximising sales growth.

 

Facebook Ads on Shopee Seller Centre is part of Shopee’s ongoing commitment to support businesses of all sizes to scale online. Shopee Seller Centre offers a one-stop platform to help sellers manage their stores with ease, providing them with access to a full suite of marketing and data tools to create listings, run promotions and optimise their online business performance. They can now set up, launch and manage Facebook Ads campaigns easily and quickly through Shopee Seller Centre.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “Establishing a partnership with Meta to launch Facebook Ads on Shopee Seller Centre will greatly impact our sellers positively and indeed is a game-changer for them. Now, our sellers can utilise and leverage an additional feature on our Seller Centre together with other Shopee marketing solutions to increase the visibility of their Shopee store and products to even more interested shoppers. They are now capable of extending their products' ads across other apps and websites thus increasing their customer base. We will continue to expand our ecosystem through more industry-leading partnerships such as our collaboration with Meta to continue supporting our sellers with more opportunities to scale and upskill digitally.”  

 

Facebook Ads with Shopee was first introduced in 2019 where only brands could run and manage campaigns through Facebook’s platform. Since then, many brands have scaled their business with it, resulting in an average of 5 times return on ad spend (ROAS) across all categories in the second half of 2021. 

 

Damian Kim, Country Director of Meta Singapore said, “It is more important than ever for businesses to reach and engage with customers that matter to them, especially as consumer shopping behaviours continue to change dramatically. Digital discovery remains crucial in driving demand and sales, and I am excited that the launch of Facebook Ads through the Shopee Seller Centre will be the enabling engine for thousands of sellers to have equitable and easier access to leverage Facebook Ads which will connect them with new customers and grow their businesses.”

 

Integrating Facebook Ads on Seller Centre allows for a simplified self-onboarding process that was designed to offer users a seamless campaign management process from start to end. Aside from shortening the time to launch a campaign via Seller Centre, sellers can conveniently top up and pay for ad credits without having to leave the platform. They can also get full visibility of their Facebook Ads campaign performance and be equipped with actionable insights to optimise results, alongside other ad campaigns.

Facebook Ads on Shopee Seller Centre is currently available to selected sellers across seven markets during this initial launch phase, and will be rolled out to more sellers in subsequent months.

Find out more about Facebook Ads on Shopee Seller Centre here.

Thursday, May 5, 2022

Enliven Your Raya With Shopee

 

After almost a month of fasting, 
Many are looking forward to celebrating Hari Raya Aidilfitri 
With their family and friends. 
Some may be preparing to balik kampung 
While some may be busy preparing their homes to welcome their loved ones.
 
In order to assist Malaysians with the last minute Raya shopping, 
Raya With Shopee is offering the lowest price and best deals in town. 
On top of that, 
Malaysians can enjoy the following during Raya With Shopee 
From now till 5 May 2022:
 
Free Shipping Min Spend RM5
Forgot the cinnamon sticks or star anise for the rendang
Fret not as it is available on Shopee and 
You get to enjoy free shipping with a minimum spend of just RM5. 
Just claim the free shipping vouchers and apply them before checking out for your purchases.
 
100% Raya Coins Cashback
Besides convenience, Shopee provides extra savings through Shopee Coins Cashback. 
Without any minimum spend, 
You will receive 100% Coins Cashback (capped at RM5) for your purchases 
When you claim and apply the 100% Coins Cashback voucher. 
How about getting Coins Cashback for the last minute Raya cookies shopping?
 
Weekly Motorcycle Giveaway
It is not too late to Spin & Win to collect golden tickets daily 
To be in the running to win a Vespa Sprint S 150 motorcycle 
And Gold Bars as consolation prizes. 
Don’t miss out the opportunity to accumulate additional golden tickets 
For a better chance of winning!
 
SimplySiti  
Have you gotten your hands on the SimplySiti Pearl Collection? 
It is the brand’s latest collection launched in conjunction with Hari Raya Aidilfitri. 
If you have not, 
Do visit https://shopee.com.my/simplysiti to find out more.
 
Shopee Mall highlights, featuring daily 25% Coins Cashback
Indulge in a wide range of 100% authentic products guaranteed under Shopee Mall, 
With offers and discounts available and refreshed daily. 
Enjoy 25% off days, 25% Coins Cashback and 25% brand vouchers and much more! 
Celebrate this Raya With Shopee with irresistible deals of 40% off and above 
From your favourite brands like vivo, Watsons, Laneige, Levi’s, and more!
 
You can also look out for great offers from brands on Shopee Mall 
Such as Caltex, Dr. Cardin, Gaabor, Grafen, Kitchenz, Logitech, 
Maserati, MY Mentholatum, MYDIN, Polo Hill, Tealive and Vinda.
    
#ShopeeGivesBack
In conjunction with Hari Raya festivities, 
#ShopeeGivesBack and Shopee Supermarket are teaming up to serve the underprivileged. 
Together, they are inviting all Malaysians to come together to help those in need.
 
Purchase a Care Box of your choice to be donated to selected NGOs. 
On top of every Care Box purchased, 
Shopee Supermarket will also donate RM4. Make an impact here -   https://shopee.com.my/m/supermarket-raya-specials.

Exciting deals from ShopeePay & ShopeeFood
This Hari Raya, save up on your fuel expenses and earn rewards when you pay using ShopeePay. 
Earn RM5 cashback with a minimum spend of RM25 at any Caltex stations. 
Additionally, get more with ShopeePay by checking out 
The 1 SEN ShopeePay vouchers from a variety of merchants!
 
Having a gathering with family and friends this Hari Raya? 
Liven the festivities with delicious food from ShopeeFood. 
Choose from the array of delicacies on the platform 
And enjoy free deliveries all day long! 
To sweeten up the deal, 
Purchase the ShopeeFood Savings Pass at 1 Sen to get more discounts!
 
For more information about Raya With Shopee, 
Visit https://shopee.com.my/m/raya-sale. 
 
Terms and conditions apply.

Wednesday, April 27, 2022

Shop and Save Even More This Holidays With ShopeePay Day

 
Nothing beats the feeling of getting a good deal especially during festive shopping. 
To help you get the best offers and greater savings, 
ShopeePay Day which happens on the first day of every month 
Is back just in time for the Hari Raya celebrations. 
Whether shopping from the comfort of your own home 
Or making payments with ShopeePay 
At physical stores using the integrated DuitNow QR 
At over 1.1 million outlets in Malaysia; 
You are guaranteed to earn a variety of rewards 
And a chance to participate in high-value giveaways through contests.
 
Here are some highlights to look for in May 2022 when using ShopeePay:
 
COINS CASHBACK
For one-day only ShopeePay users can earn 12% coins cashback 
When they transact a minimum of RM25 offline 
With ShopeePay at various merchants such as 
Ariani, AA Pharmacy, Alook, Ninjaz, 
Hometown Hainan Coffee, Ninso, and many more. 
Don’t see a ShopeePay QR code? 
Don’t worry, 
As ShopeePay is integrated in the DuitNow QR ecosystem 
This means you can now pay with ShopeePay at almost 1.1 million merchants. 
Look out for the pink DuitNow QR code 
And start paying with your ShopeePay to earn more rewards.
 

1 SEN SHOPEEPAY VOUCHERS
You can also save more with the 1 SEN ShopeePay vouchers 
From brands such as Caltex, The Koi, Juicy Fresh Juice Bar, 
Big Fish Small Fish, Santan, Vivo Pizza and many more. 
To redeem these 1 SEN vouchers, 
Wsers can purchase the vouchers 
Using the ShopeePay Near Me feature which is  available on the Shopee app.
 
E-DUIT RAYA TRANSFER
Besides greater savings via vouchers, ShopeePay is also rewarding users 
With up to 155,555 Shopee coins 
When transferring a minimum of  RM5 
To another ShopeePay user from 1 May until 5 May
So don’t miss this chance to transfer e-Duit Raya to your friends and families.
Subsequently, 
Users will also stand a chance to win weekly cash prizes 
Worth up to RM100,000  and earn extra Free Shipping Vouchers 
When they transfer money to another ShopeePay user from 6 May until 31 May 2022.


SHOPEEPAY DAY CONTESTS
To sweeten up your Hari Raya celebrations, 
Participate in the ShopeePay x Maybank2U contest to get more with ShopeePay.
 
From 28 April until 5 May, 
Top up a minimum of RM30 on ShopeePay  with Maybank2U, 
Transact offline and be in the running 
To win up to RM115,000 worth of prizes 
From Dyson, Playstation, Samsung, GoPro and more.
 
For more information on the contest, 
Visit: https://shopee.com.my/m/shopeepay-top-up-and-win.
 
ORDER FROM SHOPEEFOOD
This Hari Raya, be a smart shopper and order from ShopeeFood 
For your Raya gatherings with friends and family. 
Now available in both Klang Valley and Johor Bahru, 
Order your meals from ShopeeFood to get all-day free deliveries 
And Super Deals discounts up to 50% off on your orders.

With a variety of local and international dishes available 
From merchants in the Klang Valley such as 
Nyonya Colors, A&W, KFC, Tealive, Johnny’s Restaurant, 
Old Town White Coffee, Little KL Food Hall, SANTAN and many more, 
There is definitely something to cater for the celebratory occasion. 
For Johor Bahru folks, 
Be sure to check out some local favourites such as 
Banafee Village, Johnny’s Restaurant, Tealive, 
ZUS Coffee, Shake Shake, Kenny Rogers Roasters and many more.
 
To find out more about the May 1 ShopeePay Day, 
Visit https://shopee.com.my/m/shopeepayday.
 
Terms and conditions apply. 

Wednesday, April 13, 2022

Malaysians Shift Online to Obtain their Ramadan Necessities

 


With the lockdowns changing the way we shop in recent years, Shopee’s Ramadan month data between 2019 and 2021 shows that Malaysians have become more intuitive when it comes to online shopping.

With the advancement of technology and how Ramadan shopping is turning to be more digital, Shopee has experienced a spike in searches for items across all segments on the platform throughout the Ramadan period in the last three years.

 The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433 percent increase from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265 percent compared to the same period the previous year.

In the health and beauty segment, the keyword foundation was searched more than 90,000 times on Shopee, a significant increase compared to 2019 where it was searched about 28,000 times. In 2021, the keyword search increased to more than 197,000 times. This shows that many who observe Ramadan continue to purchase products that help them look their best, come family photo sessions during Raya.   

Meanwhile, the search for Kuih Raya increased to 253,603 times during Ramadan last year from 58,331 times in 2020 as Kuih Raya is one of the must-haves in the household of Malaysians who celebrate the occasion and hand out as gifts to their family and friends.

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter and car wax online. For instance, the keyword wiper was searched 8,365 times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27,000 times.

 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians to be accustomed to e-commerce and that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline.

 

“Take for instance there was a surge in sales for ketupat palas, BB Cream and concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.”

 

On the top-3 selling products from every category for the past three years, Shopee has released the following:

 

Categories

Top 3 most sold items during Ramadan 2021

Top 3 most sold items during Ramadan 2020

Top 3 most sold items during Ramadan 2019

Grocery and Pets

Laundry detergent

Laundry detergent

Sampul Raya (Raya packets in English

Sampul Raya (Raya packets in English)

Keropok/Kerepek

Cheese powder

Ketupat Palas

Sampul Raya (Raya packets in English)

Raya cake gift set

Home & Living

Container

Storage box

Storage box

Pillow

Container

Reusable straw

Cloth

Mosquito coil

Baking tools

Home Appliances

Food processor

Food processor

Portable juicer

Air fryer

Portable juicer

Food processor

Portable juicer

Rice Cooker

Rice cooker

Health & Beauty

Facial Mask

Facial Mask

Facial Mask

BB Cream and liquid foundation

Shampoo

Shampoo

Concealer

Eyebrow products

Eyebrow products

Muslim Fashion

Baju Kurung

Hijab

Baju Melayu

Kain Pelikat

Baju Melayu

Telekung

Baju Melayu

Women’s Blouse

Hijab

Muslim Accessories

Brooch

Sejadah

Tasbih

Sejadah

Tasbih

Brooch

Hijab Tag

Brooch

Sejadah

Automotive

Tire Valve

Sports Rim

Tire Touch Up Paint Marker Pen

Tire Touch Up Paint Marker Pen

Tire Touch Up Paint Marker Pen

Wheel Hub Centre Cover

Wheel Nut

Sports Rim Wheel Cap

Wheel Nut

 

With Ramadan just around the corner, Malaysians can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy free shipping with a minimum spend of RM5, RM10 Ramadan deals and stand a chance to win a Vespa Sprint S 150 with Weekly Motorcycle Giveaway throughout the campaign period.

 

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Dato’ Sri Siti Nurhaliza, Malaysia's Queen of Pop as the e-commerce platform’s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Dato’ Sri Siti Nurhaliza’s beauty brand, SimplySiti will be surprising users with the launch of a new cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season at https://shopee.com.my/simplysiti.

 

You can also get your Ramadan needs from brands on Shopee Mall such as: Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehl’s, Kitchenz, Levi’s, Logitech, Maserati, McDonald’s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal and Vinda or search for whatever you need at https://shopee.com.my/m/ramadan-sale.      




Shopee to help local sellers boost sales with more collaborative features

  Shopee seeks to help local sellers attract more new  And returning customers on the platform  With new and more collaborative seller marke...