Orang Asli population have been among the hardest hit economically,
And the recent floods in Johor, Pahang and Perak
Have further disrupted incomes
While the fear of their children possibly contracting Covid-19 weighs on them.
Despite these setbacks,
Orang Asli families are eager for their children
To continue schooling for a better future.
TOP, the Putra Brand Award 2019 Platinum winner
For the household product category,
‘Brighter Future with TOP’ charity fund-raising campaign,
Supported by TESCO and JAKOA arrived right on time
To empower 420 Orang Asli students from six schools
In Pahang, Perak and Johor with back-to-school essentials
Including two reusable face masks per child for Covid-19 protection,
And TOP powder detergent to hygienically launder their uniforms in the 2021 school year.
The funds collected exceeded expectation equipping
An additional 60 students from the initial target of 360 students.
Southern Lion Sdn Bhd,
Marketing Manager (Fabric Care Division) Ms Ling Ai Li
Thanked TESCO, JAKOA and the brand’s customers
For supporting a brighter future for Orang Asli children
Even in these difficult times.
Tesco Stores (Malaysia) Sdn Bhd,
Head of Communications and Corporate Social Responsibility,
Ms Hanim Hamdan said that
The leading retailer fully supported the campaigns goals
And choose to add value
By contributing water bottles and food containers
To help Orang Asli students
Comply with Covid-19 standard operating procedures (SOP) of physical distancing.
The goals of the Cerahi Kehidupan Bersama TOP campaign
Resonate with TESCO value of Every Little Help Makes a Big Difference.
We are proud to be TOP’s retail partner for this campaign
For the second consecutive year
Because the campaign is making a positive difference
In underserved communities such as this.
Our team chose to gift reusable water bottles for students to stay hydrated,
And food containers for them to bring meals from home
So they can ensure to continue physical distancing
And to maintain the best hygiene by handling their own food,
While the threat of Covid-19 is still at large.
Our hope is that all of us can stay safe
By following the SOPs during this time,” says Ms Hanim.
The Orang Asli primary schools receiving back-to-school essentials
Include SK Kampung Kudong a high-achieving Orang Asli school
In a forest reserve in Bekok Johor, SK Pos Dipang in Jeram, Perak
Yhat has shown exceptional spirit in rebuilding
From landslides, floods and other tragedies,
And the isolated SK Terisu,
In Cameron Highlands, Pahang.
Orang Asli students from...
SK Kenering, SK Pahit and SK Batu 4 in Perak were also recipients.
Despite restrictions on interstate travel and flooding in some areas,
The JAKOA’s team arranged and delivered
150 cartons of back-to-school essentials of
New uniforms, shoes, socks, school bags,
Stationery sets, pencil cases, colour pencils,
Exercise books, water bottles, food containers,
Two pieces of reusable face masks and
A 750gm pack of TOP Super Hygienic Powder Detergent for each child,
As well as art supplies and ukuleles for the school.
The contribution serves to protect the children from the Covid-19 virus,
Motivate them to attend school and ease some of their parents’ financial burdens.
JAKOA Director General, Prof Juli Edo
Praised TOP, TESCO, the JAKOA team,
Teachers and the public who have contributed generously to the campaign.