Monday, February 22, 2021

Cerahi Kehidupan Bersama TOP Campaign Empowers 420 Orang Asli Students


Cerahi Kehidupan Bersama TOP Campaign,
Empowers 420 Orang Asli Students,
With Back-to-School Essentials
Including Reusable Face Masks,
For Covid-19 Protection...

Thanks To Malaysian Generosity Supported by TESCO
And the Jabatan Kemajuan Orang Asli (JAKOA)

Orang Asli population have been among the hardest hit economically,

And the recent floods in Johor, Pahang and Perak

Have further disrupted incomes

While the fear of their children possibly contracting Covid-19 weighs on them.

Despite these setbacks,

Orang Asli families are eager for their children

To continue schooling for a better future. 

TOP, the Putra Brand Award 2019 Platinum winner

For the household product category,

‘Brighter Future with TOP’ charity fund-raising campaign,

Supported by TESCO and JAKOA arrived right on time

To empower 420 Orang Asli students from six schools

In Pahang, Perak and Johor with back-to-school essentials

Including two reusable face masks per child for Covid-19 protection,

And TOP powder detergent to hygienically launder their uniforms in the 2021 school year.

The funds collected exceeded expectation equipping

An additional 60 students from the initial target of 360 students.

Southern Lion Sdn Bhd,

Marketing Manager (Fabric Care Division) Ms Ling Ai Li

Thanked TESCO, JAKOA and the brand’s customers

For supporting a brighter future for Orang Asli children

Even in these difficult times. 

“Based on consumer spending trends
We estimated a much lower fund collection,
But TOP customers shopping at Tesco stepped up to support the campaign
Because Orang Asli education and well-being is an important cause for them
as it is for us.

We are elated by the caring and kindness of TOP customers.
While our team did not visit the Orang Asli schools this year
For everyone’s well-being our goal was to equip the students for the academic year,
And to help them stay protected against Covid-19. 

The JAKOA team efficiently provided on-ground information,
and the logistics support to get essentials to these isolated communities.
Our thanks to everyone including the respective state education departments,
Teachers and Orang Asli village chiefs.
Four hundred and twenty Orang Asli children
Have a brighter future thanks to you!” Ms Ling explains. 

Tesco Stores (Malaysia) Sdn Bhd,

Head of Communications and Corporate Social Responsibility,

Ms Hanim Hamdan said that

The leading retailer fully supported the campaigns goals

And choose to add value

By contributing water bottles and food containers

To help Orang Asli students

Comply with Covid-19 standard operating procedures (SOP) of physical distancing.  

The goals of the Cerahi Kehidupan Bersama TOP campaign

Resonate with TESCO value of Every Little Help Makes a Big Difference.

We are proud to be TOP’s retail partner for this campaign

For the second consecutive year

Because the campaign is making a positive difference

In underserved communities such as this.

Our team chose to gift reusable water bottles for students to stay hydrated,

And food containers for them to bring meals from home

So they can ensure to continue physical distancing

And to maintain the best hygiene by handling their own food,

While the threat of Covid-19 is still at large.

Our hope is that all of us can stay safe

By following the SOPs during this time,” says Ms Hanim.

The Orang Asli primary schools receiving back-to-school essentials

Include SK Kampung Kudong a high-achieving Orang Asli school

In a forest reserve in Bekok Johor, SK Pos Dipang in Jeram, Perak

Yhat has shown exceptional spirit in rebuilding

From landslides, floods and other tragedies,

And the isolated SK Terisu,

In Cameron Highlands, Pahang.

Orang Asli students from...

SK Kenering, SK Pahit and SK Batu 4 in Perak were also recipients. 

Despite restrictions on interstate travel and flooding in some areas,

The JAKOA’s team arranged and delivered

150 cartons of back-to-school essentials of

New uniforms, shoes, socks, school bags,

Stationery sets, pencil cases, colour pencils,

Exercise books, water bottles, food containers,

Two pieces of reusable face masks and

A 750gm pack of TOP Super Hygienic Powder Detergent for each child,

As well as art supplies and ukuleles for the school.

The contribution serves to protect the children from the Covid-19 virus,

Motivate them to attend school and ease some of their parents’ financial burdens. 

JAKOA Director General, Prof Juli Edo

Praised TOP, TESCO, the JAKOA team,

Teachers and the public who have contributed generously to the campaign. 

*All images above provide by Top Detergents.

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